Why you have to check out today’s podcast:
What are the challenges that Genevieve saw with her patients and colleagues that made her realize to start her own primary care business?
Learn the benefits that she gained from partnering with the co-founders of their company
Know how a large insurance broker provides substantial benefits in the sales and operations of their company
Summary
Today’ episode is a story of how good collaborations and partnerships will lead to beneficial gains and growth in every business. This is how our guest Genevieve relied on her co-founders in building a primary care business not only to help solve the problems that she observes with patients but also in providing a great working environment with her fellow nurse practitioners. As her new founding team wants to focus on the core of their business, they also partnered with an established insurance broker that has the available resources, marketing and sales techniques that supported their business goals. Tune in to find out more how these partnerships gave their company a competitive edge and discover Genevieve’s journey as a nursing professional and an entrepreneur.
“Entrepreneurship in business is a form of healing. We get to heal other people and other humans and make them whole and bring them to a better state of by you, by way of our services.”
-Amelia Roberts
Topics Covered:
01:48 – How Thompson, a connection from LinkedIn, introduced me to his healthcare business co-founder Genevieve
05:09 – Getting to know about Genevieve and their company Nice Healthcare
05:44 – From working in a traditional clinic as a Registered Nurse and Nurse Practitioner, Genevieve will share the two problem areas that she saw with healthcare clinics
07:08 – How she treated these problems paving the way to meet other people and build their ideal primary care business
09:18 – How their partnership with the largest insurance brokers in Minnesota helped their patients experience a different kind of healthcare solution and led their marketing and sales strategies
14:08 – Their company’s exciting and upcoming plans
15:36 – How to best connect with Genevieve on social media
Key Takeaways:
“Interesting or beneficial collaborations are always eye-catching.” – Amelia Roberts
“If you have a solution that can help another human, you deserve to have that solution seen by others.” – Amelia Roberts
“The idea of nice health care came about in an attempt to help two different groups of people that would all be helping each other.” – Genevieve Swenson
“Even those little smaller partnerships are important with your business.” – Genevieve Swenson
“We're staying focused on our core product which is bringing amazing primary care without the barriers.” – Genevieve Swenson
Additional Resources:
Connect with Genevieve Swenson:
Nice Healthcare
