podcast

The Business of Patient Advocacy with Elle

About Our Guest:

Elle Cole, who is a residing in PG County Maryland with her husband and twin daughters, left her corporate job to become a stay-at-home mom when her daughters were only 4 months old.
She holds a B.A. degree in English and History. She is a writer and content creator who is a go-to resource on health, wellness, finances, and parenting. She is a passionate storyteller, blogger, social media manager/consultant, and host of the CleverlyChanging podcast.
Elle has been featured on NPR, ABC 7, BBC World Service Radio, and a guest on several podcasts. She is also a recipient of a Bronze Congressional Award, an avid speaker, and an active community volunteer. In addition to this , she serves as a health advocate for Sickle Cell Anemia and Type 1 Diabetes. She is an ambassador for St. Jude Children’s Research Hospital. And it is her goal to raise awareness about Sickle Cell and help make a global impact to better the quality of life for people living with genetic disorders and autoimmune diseases. You can follow Elle’s journey on Instagram and Facebook at CleverlyChanging.

About this Episode

How can work balance between being a caregiver to a child with sickle cell disease and entrepreneurship?

On this episode, Elle explains what it is like to be a mother, manage special health needs, and still manage a business. Elle is a mom to twin girls. She quit her corporate job when her daughters were four months to be a stay at home mom. She holds bachelor’s degrees in English and History. Besides being a writer and a content creator, Elle is a passionate storyteller, blogger and social media manager.

She is an advocate of sickle cell anemia and an ambassador to St. Jude’s hospital. One of her daughters suffer from sickle cell anemia, and this has allowed Elle to do extensive research on the disease, and you can be assured she has a load of information on the condition. She has made appearances on several podcasts.

Her business journey

Elle started her business nine years ago when her daughters were two years old. Since her husband had been into entrepreneurship. It wasn’t tough for Elle to join the wagon. With motivation from her husband and friend, she started blogging. 

 In the initial stages, she blogged about parenting twins and sickle cell anemia. Currently, she writes on a wide range of topics. 

What breaks her heart?

The fact that sickle cell disease is unpredictable weighs Elle down. One minute the baby can be okay, and the other the baby is unwell. Thanks to the growth of social media, sharing has become easy.

Her advice on entrepreneurship

  • Be determined.

  • Find your strengths.

  • Test the waters.

  • Identify your skills.

  • Learn how to prioritize.

  • Be creative and flexible.

Elle’s big picture

  • Going to sickle cell conferences.

  • Publishing a book about sickle cell disease.

  • Create a financial planner for parents with children with medical needs.

Best advice

  • Get a support system. Use all the help you can get.

  • Be a good time manager.

Biggest wins

  • Having her daughter well.

  • Finding long term clients.

Where does she find clients?

  • LinkedIn.

  • Community meetings.

  • Networking events.

Biggest desire

Elle hopes that her book will find its way to all hospitals around the world.


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Connect with Elle:

Website Clever changing

Facebook

Instagram


 

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The Business of Financial Independence with Naseema

If you are an experienced professional, there are lots of reasons to need a little extra financial breathing room. You may have loved ones who need additional resources. Or maybe a private school is a better fit for special learning needs. There may be important causes that you care about and you would like to support them with large gifts. All of these ways to help people require us to have financial resources.

In this episode, we hear from someone who learned about the Financial Independence Retire Early Movement ( F.I.R.E) and took steps to reclaim her financial freedom and she is now teaching others how to join her on this path towards F.I.R.E. !

Below are highlights of the key points from our conversation. Because the notes are only a summarized version of the interview, I highly recommend that you listen to the above audio , which includes details that are not on this post. 

For more information on the people and ideas in the episode, see the links at the bottom of this post.


00:22 Today we have with us Naseema. She is the founder of Financially Intentional and I'm so glad that she's here with us today. I've been watching her from afar for years and she's done amazing things and she is really about breaking the cycle of living paycheck to paycheck. And a lot of my audience members are nurses and we can definitely identify with that. Along with that she shares her lessons and along her path to help others become financially independent and realize the freedoms associated with that.

01:21 Naseema shares that she is a labor and delivery nurse by trade. Yet some years ago she knew that she wasn't where she wanted to be financially. Despite looking like she had it all together, deep down she knew that there was more for her and she could do better with her finances. Eventually Naseema went on to pay off $1 million in debt off , a good amount of that was student loans.

01:55 She shares her story so that others can know about the path to financial independence and that they can do it too can achieve this freedom relatively easily.

02:56 While Naseema had always made a really good income, but she just wasn't intentional about where her money was going. It is never too early to take control of your income, if you can't take control of your finances from where you're at right now, it doesn't matter how much money you have, you'll never be able to build well because your mindset hasn't changed to where you are in control of your finances.

05:14 When is comes to starting her business, Naseema shares that what excites her is the ability to create better opportunities for her daughters as well as impact other generations.

06:09 Naseema then looked to see if her friends would want to know how she was able to pay off her debt and that was how financially intentional was born.

09:47 Some of the tips she shares are how she used zero based budgeting, then that moved on the helping people hands on, yet she is just one person, so last year she created a group coaching program that is now a monthly membership program where she can help people walk on their path to financial independence.

10:52 Naseema shares that she did not wake up knowing how to do all of this. What she did was invested in coaching and programs to help her learn how to do one on one coaching, then learn how to build a group coaching models and membership models and so on and so forth. Nothing happened overnight her learning about building a business took time as well as courage to take action.

15:33 Thoughts on the limitless lifestyle concept and refusing to be boxed in to roles that do not fit.

16:38 Overall mission is to help increase wealth in our communities and allow this to impact changes that are needed.

17:52 While money is not everything, financial resources independent of a day job, gives you more options and how you can help people and gives you the opportunity to be there for your loved ones who need you without worrying about getting permission form an employer. Also it can give us the freedom to leave abusive work situations.

Naseema shares that still work her nursing job and that will not change anytime soon.

21:33 While Naseema has had many successes , these do not come without a lot of costs. When it comes to having a business, there is time investment, there's capital investment.

22:32 With sharing her story, many have been positively impacted people and she has been featured on several podcasts and multiple platforms. This exposure has forced these accelerated collisions with people who she looks up to to specifically women who are influencers in their own right who have, million and billion dollar companies.

24:20 It is key to take away that Naseema put HERSELF out there. She did not wait for permission. She didn't wait for someone to go and build a stage, build a platform, then look around, search around, look for her and invite her, she was intention and proactive about getting the word out about what she was learning. She created her own lane.

25:19 Naseema shares about how she got to be a guest on her favorite podcast, His and Her money, even before she felt like she "arrived" or had a story to share.


27:34 Naseema cautions new business owners against the idea that we can serve everyone as this will quickly lead to burnout.Instead she recommends to a deep dive to find the ideal client with which you can have maximum impact vs diluting your efforts by trying to serve everyone. Additionally clients who are not a good fit, may not appreciate your efforts. In short, you can't be everything to all people.

29:44 Speaking of niching down, Naseema is starting a podcast called nurses on fire, which is four people are for nurses who are aspiring to be on the path of financial independence, are people who are on the combat path to financial independence, are people just nurses in general that didn't even know that it was possible to be financially independent( By the time this is live, the podcast as launched!)

30:41 There are nurses are in their 50s who are experiencing sudden layoffs and unit restructuring and are now struggling to find work that will pay them based on their wealth of experience.

31:38 The world of healthcare is changing and we're trying to shift models and a lot of the traditional roles and nurses have been serving are no longer that they've kind of been phased out. Naseema has seen a lot of people being reclassified or their department's just shutting down. A lot of those nurses haven't saved financially for that and can't recoup those incomes that they had because they don't necessarily have the transferable skills to be able to work in other areas.

33:00Naseema would like to support nurses is addressing these challenges and is offering resources on her website: www.financiallyintentional.com, Instagram and her vibrant Facebook community called financially intentional, along with her podcast


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The Business of Growing a Business with Lori Johnston

If you are an experienced professional, there are lots of ways to use and repackage your expertise. Yet one thing we typically did not learn about in school is sales and marketing. Two key items that are needed for a business that allows you resources to care for your needs as well has have abundant resources to help other people and donate to causes that are important to you.

In this episode, we hear from someone who is experienced with helping businesses to grow, and Lori even shares her own story as a case study of what to do when you have to start building an audience from scratch!

 Below are only the key highlights from our conversation.

Because the notes are only a summarized version of the interview, I highly recommend that you listen to the audio above, which includes details that are not on this post. 

For more information on the people and ideas in the episode, see the links at the bottom of this post.

00:17 Welcome to another episode! We are continuing to talk about how life and business intersect.As an expert, I work with professionals who are under-recognized. Lots of us are in healthcare field we didn't learn about lots of things when we were in school, life happens and now here we find ourselves in business and oh my goodness, there's so many things to learn. So I want to start to bring more professionals experts, subject matter experts in different fields so you can start to see resources that are our there for you to help with your success.

01:00 Today we have Lori and I will introduce her:

01:00 Lori Johnston is the President and founder of Allied Exchange, a consulting and professional services agency, specializing in Sales Performance and Process Transformation. She helps businesses struggling with changes that are needed to activate sustainable and accelerated growth. Throughout her professional sales career, with over 20 years of experience, she has been enabling the growth of successful teams and organizations. Her goal is to share her extensive knowledge and expertise with small businesses that are in search of fresh ideas and new perspectives to achieve their growth goals. Lori is a member of the Project Management Institute (PMI) and Women in Technology (WITI). She is an ‘Innovative Member’ of the International Association of Women (IAW), Group ‘President’ of The Leaders Club of the Inland Empire, and the ‘Greater Los Angeles Chapter President’ for The National Association of Women Sales Professionals (NAWSP).

02:29 How Lori accidentally ended up in sales. She loved technology, she loved helping clients, she loved finding new ways of doing things.It turns out that these were the two most important things that took her from being account executive to becoming management director, president of sales. After a lay off, she has been able to helping other people to learn how to earn more money and grow their revenue.

03:57 While she worked with various sizes of companies, she wanted to help small business in particular, because the small business owners often get lost in all of the minutiae, if you will. There is so much marketing noise and advice out there, online information and books and seminars and things like that. But often this information is always geared for mid and large size companies.

06:53 Lori shares how she helps small business owners grow their income by helping them figure out the sales process and keep up with the interested clients in their life by using a customer relationship management system.


12:06 Yeah, and that market research piece is huge. Yes. I mean personally, you know, people say, well what platform should you start with? And we could have a whole conversation about that. But sometimes when I, when someone asked me that, I said, you'll know that after you speak to a hundred of your potential best buyers, okay, let's just start crabbing. Curiosity, conversations, aim for a hundred [inaudible] for 50 and whatever keeps coming up when you ask them that question. Go for that one. And something else that you brought up that I wanted to talk a little bit more about. You talked about, oh, marketing is a science, right? We just say very much so. And so for those of us in health care, we know that no doctor in their right mind, well one automatically prescribed something without doing research and assessment one, pay attention to that. If somebody promising you that this cure would work 100% of the time, that's a quack, right?

12:57 We then talk about how marketing is a science as well. Related, be prepared to test , do not be disappointed with the first test, the first recommendation, or when the first prescription doesn't work. Just like any prescription, you need to have a goal on the outset of what you're trying to get to. Like what does healthy look like for you? What's your best level of wellness ideal, what's that target for your business? And you do an intervention and then you see how it works and if it, and then you take your lessons and then you move on from there.

14:49 Lori shares about the benefits of having accountability partner, they collaborate on their ideas, what's working, what's not working, trying new things. They talk about wins, they talk about maybe something that didn't come through.

17:04 Alongside social media, Lori also commits to going to multiple networking events in a given month and gets involved with local communities on a regular basis. Form doing this, she has built up the relationships and builds up the trust and gaining trust comes out through various conversations on what they're struggling with and vice versa, what I may be struggling with, key also following up. Lori share about specific marketing activities that she has used to nurture possible clients along their buying journey.


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Connect with Lori:

Email lori.johnston(at)alliedexch(dot)com

Website:

https://allied.exchange

LinkedIn

https://www.linkedin.com/in/lorijohnston/

Facebook

https://www.facebook.com/alliedexchange

 

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The Business of Medical Professional Education with Julie Tupler

If you are an experienced professional, there are lots of ways to use and repackage your expertise. In this episode, we hear from someone who noticed a problem and created an entire educational system to support others in better caring for people with a specific challenge.  

Below are highlights of the key points from our conversation. Because the notes are only a summarized version of the interview, I highly recommend that you listen to the audio above, which includes details that are not on this post. 

For more information on the people and ideas in the episode, see the links at the bottom of this post.

0:22: With these conversations we talk about how life and business intersect, with the goal of sharing best practices.  Nurses were amazing, we have wonderful ideas. We see problems along with their solutions. BUT we just did not go to school for business or marketing! So here I introduce people who have started their business and share best practices from them so that we can benefit and look for patterns on best practices, and do more of what works! Let’s introduce Julie:

1:11 Julie Tupler is a Registered Nurse, Childbirth Educator and Certified Personal Trainer. She is the creator of the Tupler Technique, a research and evidence based program for the treatment of diastasis recti for women, men and children. She is the author of three best selling books called Maternal Fitness, Lose Your Mummy Tummy and Together Tummy. She has produced 5 Videos, developed the Diastasis Rehab Splint, Together Tape, Corrective Connective Tissue Cream and the Diastometer and the Ongoing Online Support Program. the program is translated into 6 different languages ( Spanish, Portuguese, Italian, Danish, German and Czech.  She has been training medical and fitness professionals since 2009. She speaks at medical and fitness conferences all over the world and has written articles in many medical and fitness journals.  

2:02 Julie developed professional training program for medical and fitness professionals, she is speaking at the Nurses in Business Conference in Las Vegas in September around September 27.

3:00: Julie did not like to have to punch a time clock at work. Alongside that, sometimes as nurses we do not even get needed meal and bathroom breaks. Beyond that her role was not bringing her the joy that it used to, so she made a shift.

In addition to her nursing role, she had a side hustle as a personal trainer. Because she 

was a nurse, it was suggested that she teach a prenatal class, this was aligned with her love of labor and delivery. Yet there was not much information out there on how to train women physically  for labor. 

3:49: Wanting to be more familiar with this population, Julie got more education herself on childbirth and then decided to create a program related to the knowledge gap she noticed. After Julie became a childbirth educator she realized that childbirth education comes at the end of the pregnancy and only prepares the mother’s mind and one  wouldn't run a race with just mindset training! So she started a maternal fitness business because among other things, she wanted to prepare women for the marathon of labor with a focus on teaching women how to push and support diastasis recti to prevent a C section.

5:47: In 2009 Julie chose to reinvent herself because when she noticed the market getting crowded with others who were doing similar things. Yet Julie saw that nobody was dealing with the condition of diastasis recti, so she made that her unique area of focus.  

6:58: Julie now trains health professionals all over the world and her work has been translated into many languages. She gets the word out about what she does by speaking at various conferences and offering continuing education training to various medical professional associations. She has a goal of getting her program into both medical and fitness facilities.

10:52: Julie is passionate about being awareness of treatment of diastasis recti for women, men and children. Because of this passion, she speaks at different conferences and webinars for professionals. She would like to see people getting checked for diastasis on a routine basis. When this is not checked and treated, there can be back and hip pain and a variety of GI issues including a higher risk of c-section.  

12:20:Julie shared gems related to her marketing efforts including email marketing, local speaking, having an elevator pitch and more.


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The Business of Keto Living with Nurse Audra

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Summary:

Audra, an entrepreneur and DNP candidate at Ohio State University, joins Amelia for the episode of the Solutions by Amelia podcast. Audra has a knack for recognizing problems and coming up with creative solutions that are mutually beneficial. She started her first LLC as a way of teaching CPR classes to the faculty and staff at one particular school, and it expanded from there. She has since started Keto Prescribed, which walks people through the keto diet and what exactly specific foods do to the body, after observing the changes in her brother’s physique and overall health as a result of sticking to keto.

She is now working on creating the Global Nursepreneur Network and will be releasing her book later this year. Her goal with this project is to give nurses the permission that many of them have been waiting for to solve the problem that frustrates them the most. Since nursing is the most trusted profession, nurses are often informed of unfair circumstances or speedbumps in the healthcare system, but they just don’t feel equipped enough to do something about them. Audra wants to help change this mindset.


Key Quotes:

“Nurses don’t initially think of themselves as entrepreneurs.”

“Nurses should be leveraging that for years, nursing has been the #1 trusted profession.”

“If you’re waiting for the right time, that will never come.”

“There is no success gap. No person is better than anybody else.”


Topics Covered in this Episode:

  • Becoming a nursepreneur

  • Audra’s business journey

  • Keto Prescribe

  • Overcoming challenges

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The Business of Aesthetics with Wendy Pickett

Summary:

On this episode of the Solutions by Amelia podcast, our guest is Wendy Pickett, an RN with over 20 years in the Emergency department who found fulfillment in starting a career in aesthetics. After so many years in the ER, Wendy found that she and her colleagues were worn down from the nature of their work and the sense of loss that came from helping patients for a few crucial hours just to see them move on to other departments to complete their recovery and healing.

When she was approached by a doctor who was starting an aesthetics practice, she began working as a nurse there in her free time until she realized she was ready to become full-time in the industry. In the years since then, she has truly found her passion in making her patients feel better about themselves externally and internally. She feels valued and appreciated every day and through the Academy, she is able to teach other nurses to find this same satisfaction in the aesthetics industry.

In terms of becoming an entrepreneur, she encourages listeners to pursue industry experts and not be afraid to ask them questions about how they got started. There is so much to be learned from those who have blazed the trail ahead of you as you are making your own way.


Key Quotes:

“My patients appreciate the littlest to the biggest things I can do for them.”

“I’ve often encouraged new aesthetic providers to look at their patient holistically.”

“Collaboration is key in every facet of what we do.”


Topics Covered in this Episode:

  • What is aesthetics?

  • Wendy’s journey from being an RN to aesthetics

  • Advice for others considering switching to the industry

  • The future of Pacific Northwest Aesthetics Academy


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