Business

Business Resource: Pelvic Health and Strategic Partnerships

Business Resource: Pelvic Health and Strategic Partnerships


Welcome to another episode of the Business of Nursing! 

In this episode, Melissa, Kathy and I discuss taking a problem that does not get much visibility, that is pelvic health!

We will also discuss a community favorite: a real life story of how a someone turned a challenging life experience into a solution by finding the RIGHT strategic partner!

  • In this episode, you will hear about the following:

    • Creating a business structure that supports your life

    • Seeing a problem and then realizing coming up with a solution is up to YOU

    • The benefits of strategic partnerships

About our Guests

Kathy’s firsthand knowledge about pelvic health comes from her personal experience, in seeking a solution to her own health challenges, she met up with Melissa.

Melissa is a pelvic floor physical therapist with 8 years of experience and the owner of Wellest Integrative Health. On her journey to motherhood (she is a new mom!), Melissa saw first hand the disconnect between pelvic health and OBGYN care.

They combined forces to utilize a holistic approach to pelvic health in their collaboration and mentoring of clinicians/ PTs and NPs. This duo is now ready to revolutionize the field of pelvic health TOGETHER!

Are you an aspiring healthcare professional who wishes to level up this year?

If you wish to learn more about how you can improve traffic to your website and get visible you are in the right place!

Curious about how to increase your knowledge about pelvic health?

To start discover new ways to assist your patient population and expand your clinical expertise, please click here.

Curious about increasing your brand awareness using JV Collaborations, Webinars, and Virtual Tours?

If you wish to learn how to get more traffic to your website using relationships and collaborations, please reach out to me and let's chat!

Thanks for Tuning In!

Thanks so much for being with us this week. Have some feedback you'd like to share?

Please leave a note in the comments section below!

If you enjoyed this episode, please share it with your friends by sending them to this page!

Thanks for listening!


Melissa & Kathy

Melissa & Kathy

Connect with Melissa and Kathy

The Pelvic Health Institute

 

To connect with Amelia:

Amelia in colors.jpg

Life Resource: Curing Career Related Burnout w/ Dr. Maelisa Hall

Life Resource: Curing Career Related Burnout w/ Dr. Maelisa Hall


Welcome to another episode of the Business of Nursing! 

In this episode, Dr. Maelisa Hall and I discuss how to survive burnout and take control of your career.

If you want to realize new ways to use your clinical expertise, get clarity on the type of support needed to make a transition, all while leveraging being a great testimonial to increase brand awareness, tune in now!

  • In this episode, you will hear about the following:

    • You have permission to rescue yourself and save your sanity

    • How social support and business coaching assisted Dr. Hall

    • Showing up with confidence impacts other areas of life an business

    • The power of the RIGHT type of coaching and what happens when you are a great testimonial for someone else

    • Why clinical expertise and critical thinking skills gives you a unique advantage

    • Dr. Hall translated her skill of speaking Tech into a sought after service

    • Give your self Grace to "grow up" in business

    • Standout from the rest and give your customers more than just a "report"

About our Guest

In looking for an expert who transitioned their clinical career all while supporting a seemingly unrelated passion our guest stood out on this Sales Maven episode.

Dr. Maelisa Hall is a licensed psychologist, nail design enthusiast, and multi-passionate entrepreneur.

As the owner of two online businesses, My Digital Maven and QA Prep, she empowers other therapists by creating websites, consulting on SEO and online marketing, and providing continuing education courses on clinical documentation.

Whether it's websites or paperwork, Maelisa focuses on the "why" behind the usual recommendations and encourages clinicians to think outside the box, while also keeping their ethics intact


Are you an aspiring healthcare professional who wishes to level up this year?

If you wish to learn more about how you can improve traffic to your website and get visible you are in the right place!

Curious about increasing website traffic using SEO?

To start to get more traffic to your website using SEO reach out to Dr. Hall, please click here.

Curious about increasing website traffic using JV Collaborations, Webinars, and Virtual Tours?

If you wish to learn how to get more traffic to your website using relationships and collaborations, please reach out to me and let's chat!

Thanks for Tuning In!

Thanks so much for being with us this week. Have some feedback you'd like to share?

Please leave a note in the comments section below!

If you enjoyed this episode, please share it with your friends by sending them to this page!

Thanks for listening!


drhall.jpeg

Connect with Dr. Maelisa Hall

My Digital Maven

QA Prep

Instagram | LinkedIn

QA Prep YouTube Channel

Business Coaching Resources mentioned:

Kelly Higdon and Miranda Palmer of Zynnyme.com.

 

To connect with Amelia:

Amelia in colors.jpg

The Business of Suddenly Homeschooling

As we navigate challenging times, I am honored to join CleverlyChanging in talking about the best ways to support kids at home.

ameliarobertsrncarecoordination.png

On a side note, one of the many reasons I am super passionate about entrepreneurship is because I am a registered nurse.

As an RN care coordinator, I have seen the value that flexible work schedules provide families with kids who have special needs.


During this interview I shared:

“As a nurse, it is my job, on a minute by minute basis, to look at worst-case scenarios, see the opportunities for improvement, implement a plan to move forward, and make adjustments along the way, all with the goal of helping a human realize their highest level of functioning and fullest potential.”- Amelia Roberts BSN RN CPN

About Elle:

Elle Cole, who is a residing in PG County Maryland with her husband and twin daughters, left her corporate job to become a stay-at-home mom when her daughters were only 4 months old.
She holds a B.A. degree in English and History. She is a writer and content creator who is a go-to resource on health, wellness, finances, and parenting. She is a passionate storyteller, blogger, social media manager/consultant, and host of the CleverlyChanging podcast.
Elle has been featured on NPR, ABC 7, BBC World Service Radio, and a guest on several podcasts. She is also a recipient of a Bronze Congressional Award, an avid speaker, and an active community volunteer. In addition to this , she serves as a health advocate for Sickle Cell Anemia and Type 1 Diabetes. She is an ambassador for St. Jude Children’s Research Hospital. And it is her goal to raise awareness about Sickle Cell and help make a global impact to better the quality of life for people living with genetic disorders and autoimmune diseases. You can follow Elle’s journey on Instagram and Facebook at CleverlyChanging.





African American Mom Blogger Elle Cole.png

Connect with Elle:

Website Clever changing

Facebook

Instagram


 

To connect with Amelia:

Amelia in colors.jpg

Life Resource: Slaying Student Loans with Tiff

Episode: “The Business of Slaying Student Loans with Tiff ”

Welcome to another episode of Nurse Marketing: The Business of Nursing!

While this interview was done Pre COVID, I know that many are thinking about how to retain control of their finances.

The truth is we ALL are dealing with navigating the new normal, and the more financial “surprises” we can minimize the better.

With all that is going on, now is the great time to get reflective on your financial health, take a listen to the interview below:

About our Guest

Tiffany Grant runs money talk with Tiff, she’s a money coach, but she provides financial education. She likes to work with clients that are struggling and try to get them on a budget, try to get their finances in order so that way they can start on their journey to build wealth.

Topics Covered:

0:58 – Tiffany introduces herself who likes to work with clients that are struggling and helps them get to the point where they're able to build wealth and invest and save and buy houses and whatever their goals are to them. She also introduces her business and what it does for its ideal customers.

1:01 – Sharing her down points how she got started doing what she does.

4:09 – Explains how she helps her customers win and have the results they wanted.

8:15 - Shares practical things to do for nurses in their 30’s to even start to think about in terms of paying off their student loans.


Main Takeaways and Quotes

With too much student loan debt, I decided, look, I'm going to help people figure out how to navigate these student loans because that majority of my clients have student loans, of course, so I wanted to help people navigate their student loans just as I am. But the difference is, I am able to provide practical steps and tips on how to get there.” – Tiffany Grant

“I tell people the key is just to get started.” – Tiffany Grant

The main thing is freedom, right? So once you get out from all of that debt, you start looking at your job differently, you start looking at your spouse differently, start looking at relationships differently, because a lot of times the debt is just so overwhelming and so it stresses you out. And then if it falls into more areas of your life, it starts spilling over.” - Tiffany Grant

“One thing that I've noticed as I was climbing out of debt is that I was able to look at jobs differently. I'm like, “Look, I don't need this job as much as I thought I did because at this point I'm more financially stable.” You're no longer working for companies just because you need that paycheck. And I feel like that is the most freeing thing.” – Tiffany Grant

When people send me messages, like people that aren't even clients, but they listen to my content and they're like, “Hey, my credit score increased 20 points, or I just got approved for this house.” It's just little stories like that, that's what keeps me going in my business.” - Tiffany Grant

My advice is to just go ahead and figure out what kind of loan you have, be it private or federal or Stafford and therefore you can know what options you have.” – Tiffany Grant

I recommend that people know exactly how much they owe, how much they started with, and how much it is now, because another thing that people discount or take for granted is the interest that accrues.” – Tiffany Grant

I tell people if you can't make a payment or your payment is too much for your current situation, talk to the loan service providers. Student loans aren't going anywhere. And that's why I tell people to please take them seriously. They are not like any other debt out there. - Tiffany Grant

Thanks for Tuning In!

Thanks so much for being with us this week. Have some feedback you'd like to share?

Please leave a note in the comments section below!

If you enjoyed this episode on improving health outcomes, please share it with your friends!



Thanks for listening!



Lisa Manyon “The Business Marketing Architect
 

To connect with Amelia:

Amelia in colors.jpg

Nurse Resource: Navigating Burnout with Mary Buffington RN

Episode: “Nurse Burnout with Mary Buffington RN ”

Welcome to another episode of Nurse Marketing: The Business of Nursing!

While this interview was done Pre COVID, I know that recent events have many nurses looking for ways to navigate our new normal.

Yet today, we are navigating uncertain times along with burnout. 


Please note these feeling of burnout among nurses is not new and is an old problem.

In fact, back in February, things finally lined up for Burnout expert Mary Buffington to share a bit about her work over at the Burnout Ward.

March was a bit of a blur, so her episode JUST went live today. 

Even with all that is going on, now is the great time to get reflective on how you are re-evaluating your self care efforts, take a listen to the interview below:

About our Guest

Mary Buffington has been a registered nurse since 2006. She graduated from Shepherd University in West Virginia and spent the majority of her career working in cancer care. She has a Master's of Science in herbal medicine and will complete her master's in nursing leadership in 2020, this year. She will have received coaching training through wisdom of the whole Coaching Academy and as a certified life coach with the Life Coach School. She's the owner of the Burnout Ward and offers an exclusive coaching program for nurses struggling with deep burnout.

Topics Covered:

0:17 – Amelia introduces Mary as someone who offers an exclusive coaching program for nurses struggling with deep burnout. She also introduces her business and what it does.

1:15 – Shares how she ended up doing what she does and how she started her own business.

3:27 – Shears why she had a life coach and all the importance of having a coach especially when you are experiencing a burnout.

7:03 – Talks about her business and what unique thing that it does for its ideal customers. 

10:12 - Explains what would happen if people continue on in this state of deep burnout and don't really have this problem was resolved.

12:36 - Talks about the testimonies of her customers and what it feels like for them on the other side of her business.

16:48 – Shares some words of encouragement to people who are just starting out or is starting a new chapter or is pivoting in some way.

18:06 – Shares the story of what changed her life completely.

21:51 – Shares how she helps her clients land on their new clients. 

32:58 – Talks about collaborations and partnerships and why she thinks it’s important in a business.

37:00 - Shares her suggestions to nurses about rebuilding a professional network and audience.


Main Takeaways and Quotes

My story started back in 2014. I actually had severe burnout at that point in my career. And what ended up happening was, I felt really alone. And I spent two years afterward, just basically trying to figure things out, I quit the job that I had sort of hit my burnout in.” - Mary Buffington

It’s such a hard time to be in and it's such a vulnerable time. You really need someone that's been there that really can speak to it, and I wanted to give that gift back to nurses that my coach gave to me.” - Mary Buffington

For those of you who are coaches and are thinking about how you need to get the word out about what it is that you do, podcasts are an amazing medium to do that.” – Amelia

I don't just simply say like, let's focus on self-care, I actually have four domains that I work with them because I think there are people that have other issues than self-care.” - Mary Buffington

There’s so much a fate at stake if you're basically someone that's just like I'm just going to keep pushing through, and there's a difference between pushing through for something worthwhile, as opposed to basically putting yourself in a situation that you are cutting off your nose off your face to basically be alive, and is it worth it?” - Mary Buffington

I think one of the big causes of obscurity is having a level of deficit in your self-love and how you view yourself in self value.” - Mary Buffington

one of the things that I think is a very powerful statement that I use for myself is, whenever I'm in that place where I feel like I'm not able, I'm small, I'm not bringing enough value. I'm always telling myself, I am enough and I deserve this.” - Mary Buffington

If you're trying to be someone else, you're going to burn yourself out in the process.” - Mary Buffington

Just because I am more competent at doing certain things doesn't mean that I don't have the voice back my brain saying, “You're going to fail. You suck.” Like, I have my inner mean girl that I have to work with a lot.” - Mary Buffington

Every single person needs a coach and coaches have coaches.” – Amelia

Know what it is that you want.” – Amelia

I do think you need to have like that spider web of people like you can't be the lone person. You need to like to be connecting with other people.” - Mary Buffington

You can either grow your rice field or else you can go to the store and get rice.” - Mary Buffington

I do think your story has value, and even though you might not know who needs to hear your story, there is a person that needs to hear your story.” - Mary Buffington

People do business with people they know and trust.” – Amelia

When you help and serve enough people, people will conspire ways to work with you and try to figure it out.” - Amelia

Thanks for Tuning In!

Thanks so much for being with us this week. Have some feedback you'd like to share?

Please leave a note in the comments section below!

If you enjoyed this episode on improving self care, please share it with your friends!



Thanks for listening!



Lisa Manyon “The Business Marketing Architect
 

To connect with Amelia:

Amelia in colors.jpg

Business Resource: Meet Your Income Goals w/ Chantelle Cotton

Episode: “The Business of Meeting Your Income Goals with Chantelle Cotton”

Welcome to another episode of Nurse Marketing: The Business of Nursing!

I don’t know about you, but it can feel like all of the rules to building a business or pivoting has changed overnight…or at least over the past two weeks.

The recent uncertainties have left a lot of business owners wondering how they will generate enough revenue to support their business and care for their needs.

While I had planned to talk to Chantelle Pre COVID 19, this interview could NOT have happened at a better time.

As always, I have not worked directly with many of the Guest I feature.

I simply share Business stories with this one hope :

That you will reach out to the Guest Contributor, learn more about how they help people, and then go from there!

#ThatsIT!

About our Guest

Chantelle Cotton is a master event and sales strategist and coach, motivational speaker with over 18 years of sales experience and a proven track record to follow. She teaches entrepreneurs, small business owners and corporations how to increase their revenue by closing more sales before, during and after an event. Her authentic sales approach is both conventional and unconventional, focusing more on the conversation and relationship building aspects of the sales process versus just sales. This technique, in turn, transforms into closing more sales, resulting in raising your bottom line. And through the creation of Luxxe Level Group sales training and business development company and the Why do I say yes program, Chantelle is able to impart wisdom from her lessons learned and experiences to the audience across the nation. She is a widely sought after speaker whose effectiveness is attributed to the fact that she has actually lived the life of what she speaks about.

Topics Covered:

0:56 – Amelia introduces Chantelle Cotton as someone who teaches entrepreneurs, small business owners and corporations how to increase their revenue by closing more sales before, during and after an event. She also introduces her business and what it does.

3:20 – Shares why she shares her wisdom with other people.

4:19 Shares a Backstory of how she started to do what she does and offering to help people today.

11:05 – Shares some of the main goals that she wanted to accomplish when she started doing her own business.

15:31 – Shares about the struggles or challenges she faced along the way of her business and how she overcame them.

21:23 – Explains how she helps people attain their goals through coaching.

23:33 – Talks about how an entrepreneur should advertise their businesses to generate more curiosity for people to want to know more about their business.

34:53 – Shares how she works with people in terms of a partnership.


Main Takeaways and Quotes

“When you know better you do better. And being authentic and transparent is, to be the best form of developing relationships and rapport with people, so that you can show them or learn from them what it is that they need to do to take themselves to the next level or become the better version of yourself.” - Chantelle Cotton

“There are two types of people in life, ones who make things happen and ones who watch things happen.” - Chantelle Cotton

I think it's Bill Gates who says you need seven streams of income and what have you. Although I had my corporate position, I wanted another stream just in case corporate went out the window.” - Chantelle Cotton

One of the leaders in the mastermind group had pulled me to the side and said, you know what, you would really be good at teaching people what you just taught because that's something that's transferable that you can teach some of these entrepreneurs out here that don't understand if they don't make sales, they only have a hobby.” - Chantelle Cotton

I needed to replace the income that I was losing, I needed to make sure that I had the proper structure and training and resources as well as mentorship in place to help me along the way to make sure I did everything legally.” - Chantelle Cotton

I just kept going, just kept learning and just kept trying to understand and still making mistakes along the way because mistakes help you grow and help you become better.” - Chantelle Cotton

I say that a sale is a conversation between two people kind of come to a common goal, you have a problem, I have a solution, let's see if we can work together. If not, if you aren't my ideal client based on our conversation, is there anyone that you know that could benefit from the services that I have to offer?” - Chantelle Cotton

The nursing process is an assessment and not necessarily in this order, but assessment identifying a need or a problem, coming up with an intervention, implementing it, setting goals and evaluating it.” – Amelia

It’s all about the ask, and how they ask the offer that they make at the end of their speech or throughout the speech that they're giving that intrigues someone and makes them want to know more.” - Chantelle Cotton

You give just enough to get you guys excited and want more and you set it up to have them ask you for more. It's all in your language, your words, your positioning, and the way you end it.” - Chantelle Cotton

I would tell them to tell a story. A story that's compelling, a story that's relatable, a story that's going to capture the attention of the audience, but still doesn't take away from the point that you're trying to make and land it home.” - Chantelle Cotton

I just take what they have already, and help them restructure it basically, so that it delivers the way they want to.” - Chantelle Cotton

Chantelle just said that she offers role plays at a couple of different levels of service. And of course, if you want her out for yourself, you'll have to definitely make that investment.” - Amelia

Thanks for Tuning In!

Thanks so much for being with us this week. Have some feedback you'd like to share?

Please leave a note in the comments section below!

If you enjoyed this episode on improving health outcomes, please share it with your friends!

Thanks for listening!


Lisa Manyon “The Business Marketing Architect
 

To connect with Amelia:

Amelia in colors.jpg

Business Resource: Get HELP for your Business w/ Jamie

Episode: “The Business of Getting HELP with Jamie ”

Welcome to another episode of Nurse Marketing: The Business of Nursing!

While navigating this new normal, we may find that we have more time on our hands to focus on projects that have been on the back burner.

If that is the case with you, how can you make the best use of the time you have?

Maybe there is a website project that you would like to start?

Or you may have a plan to finally get consistent with putting out social media posts.

Yet shortly after starting this project, you quickly realize something…

You did not go to school for marketing or web design!

If anything about this sounds familiar, check out this episode with Jamie!

About our Guest

Jamie Van Cuyk is a small business consultant who helps high performing business owners grow their teams. With over 10 years of leadership experience, Jamie teaches her clients how to hire and manage loyal team members so that they can feel confident and supported as they move their business forward.

Topics Covered:

0:51 – Jamie introduces herself as a person who helps business owners grow their teams.

1:29 – Shares or explains how she started to do what it is that she does.

5:32 – Shares all the problems that she knows she solves for her ideal clients.

9:01 – Shares suggestions on how people can help maintain quality if they can't exactly tell a contractor what to do.

11:19 - Explains when she realized that she wanted to do what she does.

15:00 – Shares what she thinks would be at stake if people don't work with her.

19:25 – Shares a few different ways people can work with her who are about to post on Facebook, I need a virtual assistant, but they also don't want to be spammed with 50 people saying that they are virtual assistants.

22:43 – Talks about her best strategic partnerships.

25:25 – Explains how she met her first strategic partners.

28:12 – She gives practical steps to somebody who is rebuilding their professional network.


Main Takeaways and Quotes

I loved helping people learn how to get more from their teams, how to communicate better with their teams. It was definitely what I needed to be doing.” – Jamie Van Cuyk

“I started learning that most people that were starting their own business never had to hire someone until they were in that role, never really led a team before, and now they had a business that required them to lead a team. And they didn't know what they were doing and they were stumbling and they started asking me for help.” – Jamie Van Cuyk

I help clients figure out what position they can add to their business that's going to provide them the best return on their investment.” – Jamie Van Cuyk

“Anybody that you're going to pay to do work for your business should actually contribute to your business earning more money.” – Jamie Van Cuyk

You don't have as many hours in the day as Beyonce because she has a full team behind her.” – Jamie Van Cuyk

With a contractor, you're hiring them for an end result. With an employee, you can go in and really dictate the process they can follow to get to that end result. You still have control over that end results and there are things you can do, you can build in checkpoints along the way, especially if it's a longer project to make sure that they're working towards that end results.” – Jamie Van Cuyk

When you're leading a team, you're creating those working and functional relationships. Your employees and team members know that you care about them, which in turn makes it so they care about your company.” – Jamie Van Cuyk

You need to make sure that you're hiring for your specific needs, and that's one of the areas that I help my clients with so that they can go on and find the right person.” – Jamie Van Cuyk

Even if you're hiring a contractor versus an employee, you still want to have a fully developed job posting that clearly defines what you need in the position, what tasks need to be done so that you can make the right decisions on who you're going to interview.” – Jamie Van Cuyk

As you're thinking about ways to grow your business, think about what people need before your service, what they need after your service, what they need alongside what it is that you do, and start to develop those relationships.” – Amelia 

“Opportunities are not clouds floating in the sky, they're attached to humans, and the more often that you can talk to enough of the right people, amazing things just have to happen.” Amelia 

You have to start somewhere. Just go out and start networking and building relationships with the people who are going to lead you to that business that you want.” – Jamie Van Cuyk

Thanks for Tuning In!

Thanks so much for being with us this week. Have some feedback you'd like to share?

Please leave a note in the comments section below!

If you enjoyed this episode on how to improve working with virtual assistants, contractors and others, please share it with your friends!



Thanks for listening!



Lisa Manyon “The Business Marketing Architect

Connect with Jamie Van Cuyk:

 

To connect with Amelia:

Amelia in colors.jpg

The Business of Real Entrepreneurship with Nurse Mary

Episode: “The Business of Real Entrepreneurship with Nurse Mary ”

Welcome to another episode of Nurse Marketing: The Business of Nursing!

While this interview was done Pre COVID, I know that many nurses are now reflecting on how life will be different for them Post COVID.

The truth is we ALL are dealing with new uncertainties and are hoping there will be lessons learned that come out of this difficult season.

Even with all that is going on, now is the great time to get reflective on your career, take a listen to the interview below:

About our Guest

Mary Turner is the CEO of therapeutic professionals and this is a multi-service organization, serving healthcare professionals by offering CPR and continuing education for professional development, recruiting, placement services for career advancement, business consulting, to healthcare workers seeking to become entrepreneurs, massage therapy for stress management, nurse retreats for holistic healing and self-care.

Topics Covered:

0:43 - Amelia introduces Mary and also introduces her business called Therapeutic Professionals where she is the CEO.

2:03 – Shares how she started until she became an entrepreneur.

2:32 – Explains how she got into nursing.

3:25 – Talks about all the problems that she thinks she can solve for her customers or clients.

6:24 – Explains how she sources out her nurses.

9:57 – Shares how clients find her.

11:42 – Talks about what people typically go to her in need of and what do they end up walking away with.

14:23 – She gives advice to somebody starting a new chapter and is looking to get new clients.

17:15 – Talks about how strategic partnerships and collaborations have helped her grow her business and helped her increase her revenue.


Main Takeaways and Quotes

I started a medical staffing agency and it blew up overnight and it was an instant success. And so as a part of that, people were coming to me, how did you do it, and asking me all types of questions and I started doing a little bit of consulting. And what I found was, I didn't feel like I have the expertise to give them a well-rounded opinion. It was based only on my experience, so I decided to get my certification as a coach.” – Mary Turner

I was a nurse and I, my specialty was neonatal ICU. And so I had lots of friends that were nurses and I just approached them that I'm starting a medical staffing agency, and I was wondering if there's something you think you might be interested in for some part-time income, and one person told another and before you know it, I had over 200 nurses.” – Mary Turner

I just think that businesses personal and is all about building those relationships. And people do business with people that they trust. And so that's kind of difficult with mass marketing. And I know there's an opportunity there, but the real connections are the ones that translate into dollars and cents.” – Mary Turner

“Mostly word of mouth, I do nurse coaching and you build those relationships and you start having conversations. One thing leads to another and you end up coaching people. It’s through business relationships that I've gotten most of my clients” – Mary Turner

I help people see that there's another way that they can be doing things, and through that, I help them to transform not only who they're being, but through this transformative process, they actually can transform their business and end up having a business that they love.” – Mary Turner

I believe that collaboration helps you to work smart, not hard. And when you have multiple heads, you come up with a better product, because we all think differently.” – Mary Turner

It’s through that collaboration with others more people are served.” – Mary Turner

“Most of the collaborations that I've had, at least the successful ones, was as a result of asking, just picking up the phone and asking.” – Mary Turner

If you don't ask you won't have.” – Mary Turner

Thanks for Tuning In!

Thanks so much for being with us this week. Have some feedback you'd like to share?

Please leave a note in the comments section below!

If you enjoyed this episode on improving health outcomes, please share it with your friends!



Thanks for listening!



Lisa Manyon “The Business Marketing Architect
 

To connect with Amelia:

Amelia in colors.jpg

Business Resource: Build a Confident Online Presence

Episode: “Build a Confident Online Presence ”

Welcome to another episode of Nurse Marketing: The Business of Nursing. 

Now more than ever we need to show ourselves to be the solution that the public needs.

In fact, the public expects nurses to have the answers to healthcare problems, take a look.

Related to standing out as a professional, inn this episode we will talk about the importance of having a confident online presence.

About our Guest

Keshia Michelle White is the founder of Keshia White designs and her agency offers strategic yet beautiful, brand strategy, brand identity and website design for coaches and consultants. After nearly a decade in corporate America working in business to business sales, Keshia took her business full time in 2018. Keshia’s Design work has been recognized by Adobe.

Topics Covered:

0:25 – Amelia introduces Keshia and gives a little background of who she is and also introduces her business.

1:06 – Shares her story on what brought her to do what she is doing today.

4:53 – Explains what made her hire a career coach and why it is important to have one.

6:06 – Shares all the problems that she thinks she solves for her ideal customers or people.

8:51 – Shares a little background on what she had that made it easy for her to help people have a beautiful website and help with their messaging.

11:07 – Talks about what would be at stake if people don't have their problem solved and how they typically feel after she comes in and helps them with their online presence.

13:23 – Shares how she brings in new clients into the business.

16:35 – Talks about partnership and collaboration in her business.


Main Takeaways and Quotes

I want to do something creative just for a hobby, so I ended up liking the creativity piece of blogging, and then also the technology.” – Keshia 

Hobby can open you up to a whole new world that you never knew was out there.” – Amelia 

I help women who definitely are not amateurs in what they do, they do have high caliber expertise, they've helped clients or they acquired a new skill that they are ready to go out and help people with, and I help them elevate their online presence to match their expertise and to help them attract the kinds of opportunities in the higher caliber clients.” – Keshia

When you look great and you have a strong message behind your brand, then you also attract the right kinds of clients too.” – Keshia

In business, you can't just stop marketing or then you won't have future clients. Primarily social media and occasional referrals are the best ways to bring in new clients into the business.” – Keshia

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Lisa Manyon “The Business Marketing Architect
 

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The Business of Silencing Your Inner Critic with Danielle

Episode: “The Business of Silencing Your Inner Critic with Danielle ”

Welcome to another episode of Nurse Marketing: The Business of Nursing. 

Summary

Danielle Perlin-Good has a company called Good Digital Consulting. They help aspiring authors share their stories with writing, editing and marketing their nonfiction books.

“Are you letting fear get in the way of your dreams, is your inner critic preventing you from achieving your dream, is your inner critic diminishing your confidence?”

Topics Covered:

0:42 – Danielle introduces herself and introduces her business stating that it helps aspiring authors share their stories with writing, editing and marketing their nonfiction books.

1:01 – Shares in points all the problems that she and her company are solving for her ideal customers.

3:11 – Shares some of the pain points that some of the healthcare practitioners or some of the trigger words or phrases that they might be saying to themselves that's going to prompt them to reach out to her.


8:45 – Talks about how collaborations and partnerships have been helpful in her business.


Main Takeaways and Quotes

We chat and determine with my clients and prospective clients what they want to share, what story they want to share, what legacy they want to leave for their families and for future generations.” - Danielle Perlin-Good

“What I really enjoy doing is really helping with my book coaching services, get to the core of what my clients want to teach and what they want to share with their target audience and with their potential readers.” - Danielle Perlin-Good

Two people can have the exact same idea, for example, can be in the same room, have the same experience happen to them, however, they experience that idea and that experience completely differently from one another. So they would write their story about each of their individual experiences completely differently from one another.” - Danielle Perlin-Good

What I really like to teach is the fact that everybody does have an amazing story and amazing way of relating to other people. And if we really look deep inside ourselves, we are able and all capable of sharing our stories and sharing those ideas that we have and we are able to tackle those limiting beliefs that we have, we're able to tackle that victim mindset that we have in relation to our writing.” - Danielle Perlin-Good

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If you enjoyed this episode on improving health outcomes, please share it with your friends!



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Lisa Manyon “The Business Marketing Architect
 

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Improving Health Outcomes with AI

Episode: “The Business of improving Health Outcomes by Fighting Loneliness with Victor Wang”

Welcome to another episode of Nurse Marketing: The Business of Nursing. 

Today, Victor Wang and I discuss how Avatars can prevent loneliness along with ways to stand out in the healthcare industry.  

In this episode, you'll learn about:

“The Business of improving Health Outcomes by Fighting Loneliness with Victor Wang”

  • Career pivot: Engineer to Startup Founder

  • Creating a solution that fights loneliness and related delirium

  • The loneliness as a "co-morbidity"

  • Reducing falls and improving health outcomes

  • Scaling the healthcare workforce

  • How Avatars can prevent heat stroke and reduce ER visits

  • Get visibility by developing a great product

  • You don't have to "be everywhere", just do this instead

About our Guest

Victor worked in varied engineering disciplines and in the military before completing his Master's at MIT, where he conducted NASA-sponsored human-machine interaction research and a clinical study at Mass General Brigham. His grandmother inspired him to start care.coach to support patients and caregivers through a fusion of human + software intelligence.

Are you a Health Professional who is tasked with improving the health outcomes of the Elderly?

Learn more about how you can improve health outcomes and connect with Victor via the links below:

 http://care.coachhttp://care.coach/news-clip

https://www.care.coach/publications.html

 http://twitter.com/careDOTcoach

https://innovation.cms.gov/initiatives/vbid/

Hospital Elder Life Program https://www.ncbi.nlm.nih.gov/pubmed/11129764

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Lisa Manyon “The Business Marketing Architect

Connect with Victor Wang

Care.coach Website

LinkedIn

Twitter:

 

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Business Resource: Lisa Manyon and Marketing with Integrity

Episode: “The Business of Marketing with Integrity”

Welcome to another episode of Nurse Marketing: The Business of Nursing with Lisa Manyon. 

In this episode, Lisa Manyon and I discuss how to get more clients by NOT focusing on pain points and what to do this instead.

So if you want to earn why traditional marketing advice does not work for Healers, learn how to infuse your message with passion points, and discover a Healer friendly marketing and strategy framework that works,  tune in now!

In this episode, you'll learn about:

“How to Market with Grace and Ease”

  • Why traditional marketing advice does not work for Healers

  • Business IS personal

  • Paint the picture of possibility vs pick at pain points

  • Don't HARASS people into doing business with you, do this instead

  • When you slow down and name your process, amazing things will happen

About our Guest

  • Lisa Manyon is The Business Marketing Architect and creator of the values-based 3-step Challenge. Solution. Invitation.™, a communication framework to create marketing messages with integrity by focusing on PASSION points instead of pain points. 

Her marketing message and content strategy plans are known to help create million-dollar results. www.writeoncreative.com

Are you a Healer who wishes to level up this year, rise above the noise and stand out as an expert?

If you would like to ensure your website is the BEST representation of what you offer, check-in with Lisa, please click here ( affiliate link). 


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Lisa Manyon “The Business Marketing Architect
 

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Business Resource: Pivoting w/ Grace & Ease feat: Arian Hargrove

Episode: “The Business of Pivoting with Grace and Ease with Arian Hargrove”


Welcome to another episode of Nurse Marketing: The Business of Nursing! 

In this episode, Arian Hargrove, Business Operations Strategist and I discuss navigating sudden career pivots.

So if you want to get a quick start by leveraging what you already have, namely your assessment skills and curiosity tune in now!

In this episode, we discuss:

“The Business of Planning for Pivots with  Arian Hargrove”

  • Arian saved a company $52M and they eliminated her position to save themselves $150k/year!

  • How life gave Arian a PUSH, from a business idea in 2017 to first client 90days after she launched!

  • The danger of attaching a job role with your personal identity

  • Your position at a company may be eliminated, yet your position in the world will NEVER be eliminated!

  • Practical steps to prepare for the unexpected

  • Always network and don't be afraid to talk to people. Don't burn bridges because you never know who knows who and who can invite you to that next deal.

About our Guest

In looking for someone who is expert at navigating life’s pivots, Arian stood out and a guest of choice and here is why:

  • As a Business Operations Strategist, Arian has helped Fortune 500 companies save millions of dollars to their bottom line while driving continuous improvement in their operations and customer service experience!

  • She created across-the-board consistency is critical to a successful business. Ms. Hargrove is in the business of helping other women-owned businesses scale their business + empower their team = a business that runs without them with maximum success. Propelling businesses to their next level of success is a large aspect of her style of business training.

  • Arian Hargrove is more than a coach and consultant - she is a business identity designer. Her distinct touch will make the personalities of businesses and business owners resonate with potential clients and customers.

  • Leading at the helm of her success, Operating in Excellence has always been her unwavering focus. That very passion is what led Arian to build her own company, Love 4 Systems LLC, so that she can make an even greater impact to the world. That impact has now coined her as "Your Systems Queen!"


Are you an under-recognized healthcare professional who wishes to level up this year?

If you are ready to scale and wish to improve your business systems, please reach out to Arian Hargrove: www.love4systems.com!


If you wish to get in front of more the the right people with the right message, please reach out to Amelia Roberts!


Thanks for Tuning In!

Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section below!

If you enjoyed this episode on Planning for Pivots, please share it with your friends by using this link and these hashtags #TheBusinessofNursing #NurseMarketing


Thanks for listening!


Arian Hargrove  Business Operations Strategist
 

To connect with Amelia:

Amelia Roberts Visibility Expert + B2B Matchmaker

Amelia Roberts Visibility Expert + B2B Matchmaker

The Business of Community Health with Shunna McFarland and Conceicao "Sao" Pires

Episode: “The Business of Community Health”

Welcome to another episode of Nurse Marketing: The Business of Nursing!

This is the first episode or 2020, yet an unexpected trip to London made this a bit late, so it is early February.

I start off this episode sharing the new direction/focus of the Business of Nursing platform, please reach out with any feedback you have on this by emailing me amelia(at)solutionsbyamelia.com.

In this episode, Shunna McFarland and Conceicao "Sao" Pires of C.O.R.E Healthcare Solutions discuss practical ways to get started in providing practical solutions to your community

So if you want to hear more about addressing barriers to healthcare, collaborations that work in real life, and the value of grassroots efforts,  you will enjoy this conversation!

In this episode, you'll discover:

  • How they started their business journey 

  • Best business-building practices and partnerships 

  • What real-life community impact looks like and practical steps you can take today

About our Guests

  • Shunna and Sao have over 20 years of combined nursing experience ranging from in inpatient nursing, case management, community health education, management and teaching at the collegiate level.

  • Observances along the way prompted them to explore ways to increase health literacy and self-advocacy in an underserved population of patients.

  • As a duo of culturally diverse nurses, they know patients need culturally diverse treatment.

  • Shunna and Sao started by completing baseline assessments of literacy level and language barriers that likely impacted treatment. In doing so, we learned that this sub-group needed culturally sensitive focused care and attention to not only navigate the health care system but to understand health-related information and interventions specific to their care.

Thanks for Tuning In!

Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section below!

If you enjoyed this episode on Te Business of Nursing please share it with your friends by using the social media buttons you see at the bottom of the post.

Thanks for listening!

More Information and other Links

C.O.R.E Healthcare Solutions

Know Your Numbers Video


C.O.R.E Healthcare Online Medical Apparel Store

C.O.R.E Healthcare Solutions .png

Connect with Shunna McFarland and Conceicao "Sao" Pires:

C.O.R.E Healthcare Solutions

LinkedIn

Shunna McFarland

Conceicao "Sao" Pires:

 

To connect with Amelia:

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Legal Nurse Consulting with Professor Carter

Episode: “The Business of Legal Nurse Consulting with Professor Renalda Carter”


Welcome to another episode of the Business of Nursing! 

In this episode, Professor Renalda T. Carter and I discuss transitioning from Healthcare Professional to Legal Nurse Consultant.

So if you want to transition from Healthcare Professional to Legal Nurse Consultant, learn how to take your nursing career to the next level by becoming a Legal Nurse Consultant and work from home, tune in now!

In this episode, you'll learn about:

“Transitioning from Healthcare Professional to Legal Nurse Consultant"

  • Why Professor Carter start her Legal Nurse Consultant Journey

  • Problems she noticed along the way

  • Solutions she provides

  • Marketing tips that work

About our Guest

In looking for an expert who is elevating the voice of the nurse in the healthcare industry and beyond, Professor Carter stood out as a guest of choice and here is why:

  • Professor Renalda T. Carter is the Founder and Senior Consultant at RTC Legal Nurse Consulting, LLC

  • She has twenty years of nursing experience and teaches Healthcare Law

  • Professor Carter provides workshops and mentoring programs for aspiring Legal Nurse Consultants.


Are you an aspiring healthcare professional who wishes to level up this year?

If you wish to learn more about how you can improve your results in your Legal Nurse Consulting business,  reach out to Professor Carter on LinkedIn at the link below for a FREE 30-minute conference call in regards to Becoming a Legal Nurse Consultant: https://www.linkedin.com/in/renalda-t-carter-msn-rn-07771821/


Thanks for Tuning In!

Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section below!

If you enjoyed this episode on Transitioning from Healthcare Professional to Legal Nurse Consultant, please share it with your friends by using the social media buttons you see at the bottom of the post.


Thanks for listening!


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Connect with Professor Carter:

Connect on Facebook

 

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The Business of Systems and Self Care with Coach Tikoshia

Why you have to check out today’s podcast:

  • Discover Coach Tiko’s experience that made her focus on self-care, systems, and time management in coaching her clients

  • Know how the life of her clients immensely change after shifting their mindset

  • Why self-care is considered a necessity for self-growth 

Summary

Tikoshia Davis is a holistic business coach who works with entrepreneurs in improving the operations of their service-based businesses to achieve better work-life balance.  She focuses on business systems and time management and places a lot of emphasis on enhancing self-care.

Join me in this episode as Coach Tiko gives us incredible insights on self-care.  Often, we are daunted by the daily challenges of running our business. But she firmly believes that you can build and grow your business without sacrificing quality and healthy life.  And that’s where her expertise on systems and time management will come to help. These are indeed what you need to work smarter and optimally experience the good things in life.

 

“Self-care is not something that you earn. It's not something that you wait.  It's something that you deserve, and it's a necessity like it is needed for you to grow and to keep going because we are number one, not a liability, but we are the business’ number one asset.”

- Tikoshia Davis

 

Topics Covered:  

00:36 – Brief background of Coach Tikoshia

01:15 – Tikoshia recalls her ordeals when she was starting her business and inspired her to serve other people holistically

03:16 – How she listened and paid attention to her clients’ problems and start offering her services on coaching and time and systems management

06:46 – The best way to get clients in building a business

09:34 – The tremendous changes in Tikoshia’s clients after helping them change their mindset and working with them

13:22 – Affirming and empowering one’s self as a sign of self-care

15:10 – How lowball pricing tends to create a ripple effect on the whole industry that you’re in

16:21 – Where to learn more about Coach Tiko and sign up for her free e-book “10 Ways to Get an Extra Hour in Your Day”


 Key Takeaways:

“There was no way I was going to be able to sustain that level of work without taking care of my stubborn without having a better balance. So, the choice was like, am I going to give up my business, or am I going to figure out a way to still maintain the business but have a better balance?   And so, it was through that experience that I learned the importance of self-care.” – Tikoshia Davis

“There's this misconception with entrepreneurship that all you got to do is jump on Instagram, Facebook and Twitter, and they're all influencers. That's not how it works. But it might work for some people.  What happens when those platforms are gone? You have to know how to build relationships and how to network in person.” – Tikoshia Davis

“People who enjoy teaching, I suggest that they try podcasting.  Be a guest on podcasts. That's a beautiful way to start to get used to talking about what it is that you do.” – Amelia Roberts

“We have to take the time to pour into ourselves, and it's not just about getting rest, but it's also about feeding into ourselves and knowing that I am worth this. I have done this work. I have this much experience. I have this to offer. I am amazing, like building yourself up, affirming yourself. We have to take the time to do that on a daily, if not daily, weekly. At least you know where you remind yourself of who you are, where you feed into yourself. That's self-care too.” – Tikoshia Davis

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The Business of Practice Management with Nicole Johnson

Why you have to check out today’s podcast:

  • Discover the “enough is enough” moment of Nicole that made her start her transition from a full-time employee to entrepreneur

  • How significant is her role in incorporating an effective billing process for doctors?

  • Know the importance of having an accountability person in achieving business goals

Summary

Nicole Johnson had a full-time job when unfortunate things happen in her life.  There was even a time that she got mad at herself for not having a plan B to back her source of income.  But Nicole is a resilient, brave and has a knack to take opportunities coming her way. She saw the value in helping doctors in solving the inefficiencies in their monthly billing processes and thereby, increasing their income. This became the realization of her dream to live the life she deserves.  Learn her inspiring story in this episode of winning against the struggles in life and taking opportunities into actions to achieve your dreams.

 

“I wanted to see this big old universe that God has created and the office environment has taken a negative term. And so, as a good employee who's totally valuable and the problem solver, and the one that they turn to more often than usual to help clean up somebody else's mess has really worn me out.”

 -Nicole Johnson

 

Topics Covered: 

 

00:41 – Brief bio of our guest

01:25 – Nicole tells how she transitioned from doing virtual call center to medical billing

02:55 – Shifting and pivoting during bad situations

03:43 – Revealing her “enough is enough” moment before going into entrepreneurship

10:32 – Nicole shares her role in helping solve the disorganized practices on doctors’ monthly billing processes

12:40 – The best collaborations that she experienced in her business and how she benefitted from them

14:13 – Nicole’s accountability partner and how they help each other on their entrepreneurial journey

15:58 – Where to find Nicole and what to expect about her in the coming months

Key Takeaways:

“If I can find what works for me, I want it to be able to share with other moms in my same predicament to help and make sure that they didn't get caught without a plan B.” – Nicole Johnson


“There is no such thing as a good stable job, even in healthcare.” – Amelia Roberts

“The journey to entrepreneurship can be lonely, and it can be an area where people don't trust other people. So, having a support system in place has been very beneficial.” – Nicole Johnson




Connect with Nicole Johnson:

Nicole Johnson.jpeg

 

Connect with Amelia Roberts:

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The Business of Innovation with Nurse Lydel Wright

Why you have to check out today’s podcast:

  • Learn the “enough is enough” moment of Lydel in his career that made him pivot to another opportunity

  • Get to know Lydel in the different roles he played in his career, through his invention, and in his advocacy in founding his non-profit organization

  • What are the key factors that brought immense success in his career? 

Summary

Lydel Wright came from humble beginnings which motivated him to innovate to survive.  What’s impressive with this accomplished man is he used his disadvantages to turn into advantages leading him to his sought-after success now.  Get to know more of Lydel as a professional nurse, an advocate, and as a person. Discover the essential factors vital to his success. More importantly, don’t miss the golden nuggets of wisdom that he will share and will genuinely inspire if you are in the same fate as he was growing up.

 

“I've always had to innovate in order to live.”

 -Lydel Wright

 

Topics Covered: 

 

00:34 – Who Lydel is and his personality traits as an outcome maker, decision-maker, and manager

07:04 – Lydel narrates growing up lacking in resources and pushed him to innovate to live

08:04 – Sharing the tipping point in his nursing career and he needs to switch and try other available opportunities for him

13:44 – What makes Lydel busy as one of twelve Johnson & Johnson’s Nurse Innovation Fellow, in his invention called SafeWatch, and in his non-profit organization called The Impact Foundation

17:20 – Lydel shares that the amazing opportunities in his career didn’t come overnight and a product of good relationships with key people, hard work, sweat, tears and focus

19:19 – Where to connect and find out more about Lydel

 

 

Key Takeaways:

 “When it comes to business choices, we have a challenge of making choices for ourselves.” – Amelia Roberts

 “People when they think of a nurse, they think we give medications, we hang IVs, and we talked to the doctors, but they don't see the compassion side.” – Lydel Wright

 “There has to be a better way for people to stay connected with other loved ones or a more comprehensive approach to what their needs are, filling those needs, and being able to communicate across that barrier that's normally for people who either are living alone or are coming into these facilities needing our support or care.” – Lydel Wright

“Relationships matter.” – Lydel Wright

All opportunities in life come from other humans.” – Amelia Roberts

 “It wasn't overnight. It took a lot of hard work, sweat, tears and focus. But having the right people around you help to make the pathway look a little bit easier.” – Lydel Wright


 

Lydel Wright
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Connect with Amelia Roberts:

The Business of Primary Care with Nurse Genevieve Swenson

Why you have to check out today’s podcast:

  • What are the challenges that Genevieve saw with her patients and colleagues that made her realize to start her own primary care business?

  • Learn the benefits that she gained from partnering with the co-founders of their company 

  • Know how a large insurance broker provides substantial benefits in the sales and operations of their company 

Summary

Today’ episode is a story of how good collaborations and partnerships will lead to beneficial gains and growth in every business.  This is how our guest Genevieve relied on her co-founders in building a primary care business not only to help solve the problems that she observes with patients but also in providing a great working environment with her fellow nurse practitioners.  As her new founding team wants to focus on the core of their business, they also partnered with an established insurance broker that has the available resources, marketing and sales techniques that supported their business goals. Tune in to find out more how these partnerships gave their company a competitive edge and discover Genevieve’s journey as a nursing professional and an entrepreneur.


“Entrepreneurship in business is a form of healing. We get to heal other people and other humans and make them whole and bring them to a better state of by you, by way of our services.”

 -Amelia Roberts

 

Topics Covered: 

 

01:48 – How Thompson, a connection from LinkedIn, introduced me to his healthcare business co-founder Genevieve

05:09 – Getting to know about Genevieve and their company Nice Healthcare

05:44 – From working in a traditional clinic as a Registered Nurse and Nurse Practitioner, Genevieve will share the two problem areas that she saw with healthcare clinics

07:08 – How she treated these problems paving the way to meet other people and build their ideal primary care business

09:18 – How their partnership with the largest insurance brokers in Minnesota helped their patients experience a different kind of healthcare solution and led their marketing and sales strategies

14:08 – Their company’s exciting and upcoming plans 

15:36 – How to best connect with Genevieve on social media

 

 

Key Takeaways:

 

“Interesting or beneficial collaborations are always eye-catching.” – Amelia Roberts

“If you have a solution that can help another human, you deserve to have that solution seen by others.” – Amelia Roberts

 

“The idea of nice health care came about in an attempt to help two different groups of people that would all be helping each other.” – Genevieve Swenson

 

“Even those little smaller partnerships are important with your business.” – Genevieve Swenson

 

“We're staying focused on our core product which is bringing amazing primary care without the barriers.” – Genevieve Swenson

 

 

Additional Resources:

 

Connect with Genevieve Swenson:

G_Swenson

 

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Connect with Amelia Roberts: