Episode: “Build a Confident Online Presence ”

Welcome to another episode of Nurse Marketing: The Business of Nursing.

Now more than ever we need to show ourselves to be the solution that the public needs.

In fact, the public expects nurses to have the answers to healthcare problems, take a look.

Related to standing out as a professional, inn this episode we will talk about the importance of having a confident online presence.

About our Guest

Keshia Michelle White is the founder of Keshia White designs and her agency offers strategic yet beautiful, brand strategy, brand identity and website design for coaches and consultants. After nearly a decade in corporate America working in business to business sales, Keshia took her business full time in 2018. Keshia’s Design work has been recognized by Adobe.

Topics Covered:

0:25 – Amelia introduces Keshia and gives a little background of who she is and also introduces her business.

1:06 – Shares her story on what brought her to do what she is doing today.

4:53 – Explains what made her hire a career coach and why it is important to have one.

6:06 – Shares all the problems that she thinks she solves for her ideal customers or people.

8:51 – Shares a little background on what she had that made it easy for her to help people have a beautiful website and help with their messaging.

11:07 – Talks about what would be at stake if people don't have their problem solved and how they typically feel after she comes in and helps them with their online presence.

13:23 – Shares how she brings in new clients into the business.

16:35 – Talks about partnership and collaboration in her business.

Main Takeaways and Quotes

“I want to do something creative just for a hobby, so I ended up liking the creativity piece of blogging, and then also the technology.” – Keshia

“Hobby can open you up to a whole new world that you never knew was out there.” – Amelia

“I help women who definitely are not amateurs in what they do, they do have high caliber expertise, they've helped clients or they acquired a new skill that they are ready to go out and help people with, and I help them elevate their online presence to match their expertise and to help them attract the kinds of opportunities in the higher caliber clients.” – Keshia

“When you look great and you have a strong message behind your brand, then you also attract the right kinds of clients too.” – Keshia

“In business, you can't just stop marketing or then you won't have future clients. Primarily social media and occasional referrals are the best ways to bring in new clients into the business.” – Keshia