Episode: “The Business of Real Entrepreneurship with Nurse Mary ”

Welcome to another episode of Nurse Marketing: The Business of Nursing!

While this interview was done Pre COVID, I know that many nurses are now reflecting on how life will be different for them Post COVID.

The truth is we ALL are dealing with new uncertainties and are hoping there will be lessons learned that come out of this difficult season.

Even with all that is going on, now is the great time to get reflective on your career, take a listen to the interview below:

About our Guest

Mary Turner is the CEO of therapeutic professionals and this is a multi-service organization, serving healthcare professionals by offering CPR and continuing education for professional development, recruiting, placement services for career advancement, business consulting, to healthcare workers seeking to become entrepreneurs, massage therapy for stress management, nurse retreats for holistic healing and self-care.

Topics Covered:

0:43 - Amelia introduces Mary and also introduces her business called Therapeutic Professionals where she is the CEO.

2:03 – Shares how she started until she became an entrepreneur.

2:32 – Explains how she got into nursing.

3:25 – Talks about all the problems that she thinks she can solve for her customers or clients.

6:24 – Explains how she sources out her nurses.

9:57 – Shares how clients find her.

11:42 – Talks about what people typically go to her in need of and what do they end up walking away with.

14:23 – She gives advice to somebody starting a new chapter and is looking to get new clients.

17:15 – Talks about how strategic partnerships and collaborations have helped her grow her business and helped her increase her revenue.

Main Takeaways and Quotes

“I started a medical staffing agency and it blew up overnight and it was an instant success. And so as a part of that, people were coming to me, how did you do it, and asking me all types of questions and I started doing a little bit of consulting. And what I found was, I didn't feel like I have the expertise to give them a well-rounded opinion. It was based only on my experience, so I decided to get my certification as a coach.” – Mary Turner

“I was a nurse and I, my specialty was neonatal ICU. And so I had lots of friends that were nurses and I just approached them that I'm starting a medical staffing agency, and I was wondering if there's something you think you might be interested in for some part-time income, and one person told another and before you know it, I had over 200 nurses.” – Mary Turner

“I just think that businesses personal and is all about building those relationships. And people do business with people that they trust. And so that's kind of difficult with mass marketing. And I know there's an opportunity there, but the real connections are the ones that translate into dollars and cents.” – Mary Turner

“Mostly word of mouth, I do nurse coaching and you build those relationships and you start having conversations. One thing leads to another and you end up coaching people. It’s through business relationships that I've gotten most of my clients” – Mary Turner

“I help people see that there's another way that they can be doing things, and through that, I help them to transform not only who they're being, but through this transformative process, they actually can transform their business and end up having a business that they love.” – Mary Turner

“I believe that collaboration helps you to work smart, not hard. And when you have multiple heads, you come up with a better product, because we all think differently.” – Mary Turner

“It’s through that collaboration with others more people are served.” – Mary Turner

“Most of the collaborations that I've had, at least the successful ones, was as a result of asking, just picking up the phone and asking.” – Mary Turner

“If you don't ask you won't have.” – Mary Turner