The Business of Baby Calls with Nurse Samantha Cole — NURSE MARKETING: THE BUSINESS OF NURSING

Have you ever ran into a workflow problem on your unit? Many of us see challenges every day. Did you express your idea and received less than enthusiastic support? Poor management is among the common reasons nurses leave the profession.

But what if there was another way to deal with solving a problem on your unit?

I took the opportunity to interview the innovative Samantha Cole who is leading a first of it’s kind clinical program!

Take a listen below, I would LOVE your thoughts!

Our guest on this episode of The Business of Nursing podcast is Samantha Cole, founder of Baby Calls Inc., a mobile obstetric triage service. Samantha is a born entrepreneur, so when she accomplished her lifelong dream of becoming a nurse and she found a problem in the system, she knew she needed to create a business to solve it.

As a Labor and Delivery nurse at a hospital, Samantha was the eyes and ears of the unit and she noticed that fairly regularly, expectant mothers would come to the hospital because they felt like they were in labor, only to be sent home a few hours later because their symptoms were false. This creates issues for the patient, who may not have come into the hospital if she could have had a consultation from a nurse to explain their symptoms, and also for the hospitals and nurses who consequently have to give less attention to mothers who actually are in labor, perhaps have to deal with an overflow situation with their patients, and can become burned out from the constant requirement to evaluate whether a mother is truly in labor.

Samantha’s solution is to organize nurses to provide in-home consultations or assessments if a mother is unsure of her symptoms and she is planning to open an obstetric urgent care type facility to which women can come with their questions throughout their pregnancy. She is receiving widespread support for this initiative, and she is launching her pilot program very soon.