The Business of Content Writing with Portia Wofford


Today I am joined by Portia. Portia is a nurse, experience writer, an influence and entrepreneur. She has a talent for developing programs and launched a boutique consulting firm. Portia has also written for various popular outlets including She is known for her interesting and diverse network. 

Portia initially decided to start her business when she was working as a home health nurse. A lot of her patients couldn’t read or write very well. She was teaching them different skills and tools to be able to take care of themselves. Portia came up with a way her patients could understand her material. A friend of hers would draw graphics for her to give to her clients. She found it to really be helping. She had the lowest rehospitalization rate in the agency. It started as a blog and grew from there. 

Learn more about Portia, how she got to where she is today, where her passion lies and the business she has created. This episode dives into Portia’s process and how she helps people. Portia shares insightful information you won’t want to miss. 

Key Quotes

“I have always been passionate about writing. I’ve loved to write since I was a little girl.”

“Having a business is more than just posting on Instagram or Facebook.”

“You should have engagement with your clients outside of social media.”

In This Episode

  • Portia’s journey into business

  • Giving patients the resources they need

  • Shifts Portia has made

  • Getting paid to write

  • Determining where you can provide value

  • Actionable tips related to business and marketing

  • Onboarding and offboarding processes

  • Best practices for building a business

  • Collaborate up

  • Referral sources

  • Portia’s collaborations

Links & Resources Mentioned


Marie Forleo

Amy Porterfield

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Connect with Portia:





To connect with Amelia:

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