For Nurses By Nurses with the Founders of Frontier Health and Resources

Summary:

Today on our Podcast we have Joey and Taofiki with Frontier Health Resources, who are focused on bringing the technology surrounding patient care to the 21st century. Both are veteran RNs who have noticed that many nurses have to develop ‘work arounds’ for their bedside workflow, so they began developing products to help.

Joey and Taofiki discuss how having their ‘enough is enough’ moment in patient care led them to take action, which then led to a new product being made that became the basis for their company. They also talk about getting over the challenges of marketing while having no business experience, and how being a nurse making products for other nurses is a huge advantage. The two believe they are able to be both the ‘samurai and the blacksmith’- and talk about why that’s important in their industry.

They share how fulfilling it is to be able to utilize the powerful and innovative army of nurses around the country to help develop new products, and how the hundreds of hours put into a product are all worth it when they see a nurse love and use it! 

Topics Discussed in this Podcast:

  • How two nurses that didn’t know each other started a company thanks to a a smartwatch.

  • Mesh panties and others things that need to stay in the 20th century 

  • Trusting others and sharing ideas to get further faster

  • Identifying the needs of your best buyer

  • The power of collaborations and leveraging your network 

  • How nurses can stay up to date with advances in healthcare 

  • Leveraging the nursing industry in Nurse Entrepreneurship

Joey(L), Taofiki (R)

Joey(L), Taofiki (R)

 

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The Business of Content Writing with Portia Wofford

Summary

Today I am joined by Portia. Portia is a nurse, experience writer, an influence and entrepreneur. She has a talent for developing programs and launched a boutique consulting firm. Portia has also written for various popular outlets including nurse.org. She is known for her interesting and diverse network. 

Portia initially decided to start her business when she was working as a home health nurse. A lot of her patients couldn’t read or write very well. She was teaching them different skills and tools to be able to take care of themselves. Portia came up with a way her patients could understand her material. A friend of hers would draw graphics for her to give to her clients. She found it to really be helping. She had the lowest rehospitalization rate in the agency. It started as a blog and grew from there. 

Learn more about Portia, how she got to where she is today, where her passion lies and the business she has created. This episode dives into Portia’s process and how she helps people. Portia shares insightful information you won’t want to miss. 

Key Quotes

“I have always been passionate about writing. I’ve loved to write since I was a little girl.”

“Having a business is more than just posting on Instagram or Facebook.”

“You should have engagement with your clients outside of social media.”

In This Episode

  • Portia’s journey into business

  • Giving patients the resources they need

  • Shifts Portia has made

  • Getting paid to write

  • Determining where you can provide value

  • Actionable tips related to business and marketing

  • Onboarding and offboarding processes

  • Best practices for building a business

  • Collaborate up

  • Referral sources

  • Portia’s collaborations

Links & Resources Mentioned

Nurse.org

Medicare

Marie Forleo

Amy Porterfield

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Connect with Portia:

Website

LinkedIn

Facebook


 

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The Business of Trying Something New with Sarah Wells

In this episode:

Today I am joined by Sarah K Wells. Sarah is a national speaker, nurse, blogger and writer. Her business is called New Thing Nurse. She has spoken at the national, state and local levels at a variety of conferences. Through her work she collaborates and works with nurses all over the world. She currently resides in California. 

Sarah has spent almost 10 years now in the emergency department. She went through a rough patch where she felt stifled and limited in her role. She often wandered if she was best utilizing her time. From this low point in her life, New Thing Nurse was born. New Thing Nurse allows Sarah to help nurses, students and individuals grow their nursing careers.

Learn more about Sarah, how she got to where she is today, the work she does with New Thing Nurse and how she built her business. This is a great and insightful episode with incredible nuggets of knowledge. 

Key Quotes

“The best way to learn doing social media is to get involve with it. Through social media you will connect with a lot of people.”

“To have a successful business ultimately you are going to have to grow that client base because you can’t sell the same products or same services to the same people forever.”

In This Episode

  • How Sarah got started

  • Sarah’s enough is enough point

  • Limitations and frustrations

  • Learning about marketing

  • Utilizing social media

  • Not being afraid to fail

  • Social media etiquette

  • Building best practices

  • What’s next for Sarah


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The Business of Patient Advocacy with Elle

About Our Guest:

Elle Cole, who is a residing in PG County Maryland with her husband and twin daughters, left her corporate job to become a stay-at-home mom when her daughters were only 4 months old.
She holds a B.A. degree in English and History. She is a writer and content creator who is a go-to resource on health, wellness, finances, and parenting. She is a passionate storyteller, blogger, social media manager/consultant, and host of the CleverlyChanging podcast.
Elle has been featured on NPR, ABC 7, BBC World Service Radio, and a guest on several podcasts. She is also a recipient of a Bronze Congressional Award, an avid speaker, and an active community volunteer. In addition to this , she serves as a health advocate for Sickle Cell Anemia and Type 1 Diabetes. She is an ambassador for St. Jude Children’s Research Hospital. And it is her goal to raise awareness about Sickle Cell and help make a global impact to better the quality of life for people living with genetic disorders and autoimmune diseases. You can follow Elle’s journey on Instagram and Facebook at CleverlyChanging.

About this Episode

How can work balance between being a caregiver to a child with sickle cell disease and entrepreneurship?

On this episode, Elle explains what it is like to be a mother, manage special health needs, and still manage a business. Elle is a mom to twin girls. She quit her corporate job when her daughters were four months to be a stay at home mom. She holds bachelor’s degrees in English and History. Besides being a writer and a content creator, Elle is a passionate storyteller, blogger and social media manager.

She is an advocate of sickle cell anemia and an ambassador to St. Jude’s hospital. One of her daughters suffer from sickle cell anemia, and this has allowed Elle to do extensive research on the disease, and you can be assured she has a load of information on the condition. She has made appearances on several podcasts.

Her business journey

Elle started her business nine years ago when her daughters were two years old. Since her husband had been into entrepreneurship. It wasn’t tough for Elle to join the wagon. With motivation from her husband and friend, she started blogging. 

 In the initial stages, she blogged about parenting twins and sickle cell anemia. Currently, she writes on a wide range of topics. 

What breaks her heart?

The fact that sickle cell disease is unpredictable weighs Elle down. One minute the baby can be okay, and the other the baby is unwell. Thanks to the growth of social media, sharing has become easy.

Her advice on entrepreneurship

  • Be determined.

  • Find your strengths.

  • Test the waters.

  • Identify your skills.

  • Learn how to prioritize.

  • Be creative and flexible.

Elle’s big picture

  • Going to sickle cell conferences.

  • Publishing a book about sickle cell disease.

  • Create a financial planner for parents with children with medical needs.

Best advice

  • Get a support system. Use all the help you can get.

  • Be a good time manager.

Biggest wins

  • Having her daughter well.

  • Finding long term clients.

Where does she find clients?

  • LinkedIn.

  • Community meetings.

  • Networking events.

Biggest desire

Elle hopes that her book will find its way to all hospitals around the world.


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Connect with Elle:

Website Clever changing

Facebook

Instagram


 

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The Business of Financial Independence with Naseema

If you are an experienced professional, there are lots of reasons to need a little extra financial breathing room. You may have loved ones who need additional resources. Or maybe a private school is a better fit for special learning needs. There may be important causes that you care about and you would like to support them with large gifts. All of these ways to help people require us to have financial resources.

In this episode, we hear from someone who learned about the Financial Independence Retire Early Movement ( F.I.R.E) and took steps to reclaim her financial freedom and she is now teaching others how to join her on this path towards F.I.R.E. !

Below are highlights of the key points from our conversation. Because the notes are only a summarized version of the interview, I highly recommend that you listen to the above audio , which includes details that are not on this post. 

For more information on the people and ideas in the episode, see the links at the bottom of this post.


00:22 Today we have with us Naseema. She is the founder of Financially Intentional and I'm so glad that she's here with us today. I've been watching her from afar for years and she's done amazing things and she is really about breaking the cycle of living paycheck to paycheck. And a lot of my audience members are nurses and we can definitely identify with that. Along with that she shares her lessons and along her path to help others become financially independent and realize the freedoms associated with that.

01:21 Naseema shares that she is a labor and delivery nurse by trade. Yet some years ago she knew that she wasn't where she wanted to be financially. Despite looking like she had it all together, deep down she knew that there was more for her and she could do better with her finances. Eventually Naseema went on to pay off $1 million in debt off , a good amount of that was student loans.

01:55 She shares her story so that others can know about the path to financial independence and that they can do it too can achieve this freedom relatively easily.

02:56 While Naseema had always made a really good income, but she just wasn't intentional about where her money was going. It is never too early to take control of your income, if you can't take control of your finances from where you're at right now, it doesn't matter how much money you have, you'll never be able to build well because your mindset hasn't changed to where you are in control of your finances.

05:14 When is comes to starting her business, Naseema shares that what excites her is the ability to create better opportunities for her daughters as well as impact other generations.

06:09 Naseema then looked to see if her friends would want to know how she was able to pay off her debt and that was how financially intentional was born.

09:47 Some of the tips she shares are how she used zero based budgeting, then that moved on the helping people hands on, yet she is just one person, so last year she created a group coaching program that is now a monthly membership program where she can help people walk on their path to financial independence.

10:52 Naseema shares that she did not wake up knowing how to do all of this. What she did was invested in coaching and programs to help her learn how to do one on one coaching, then learn how to build a group coaching models and membership models and so on and so forth. Nothing happened overnight her learning about building a business took time as well as courage to take action.

15:33 Thoughts on the limitless lifestyle concept and refusing to be boxed in to roles that do not fit.

16:38 Overall mission is to help increase wealth in our communities and allow this to impact changes that are needed.

17:52 While money is not everything, financial resources independent of a day job, gives you more options and how you can help people and gives you the opportunity to be there for your loved ones who need you without worrying about getting permission form an employer. Also it can give us the freedom to leave abusive work situations.

Naseema shares that still work her nursing job and that will not change anytime soon.

21:33 While Naseema has had many successes , these do not come without a lot of costs. When it comes to having a business, there is time investment, there's capital investment.

22:32 With sharing her story, many have been positively impacted people and she has been featured on several podcasts and multiple platforms. This exposure has forced these accelerated collisions with people who she looks up to to specifically women who are influencers in their own right who have, million and billion dollar companies.

24:20 It is key to take away that Naseema put HERSELF out there. She did not wait for permission. She didn't wait for someone to go and build a stage, build a platform, then look around, search around, look for her and invite her, she was intention and proactive about getting the word out about what she was learning. She created her own lane.

25:19 Naseema shares about how she got to be a guest on her favorite podcast, His and Her money, even before she felt like she "arrived" or had a story to share.


27:34 Naseema cautions new business owners against the idea that we can serve everyone as this will quickly lead to burnout.Instead she recommends to a deep dive to find the ideal client with which you can have maximum impact vs diluting your efforts by trying to serve everyone. Additionally clients who are not a good fit, may not appreciate your efforts. In short, you can't be everything to all people.

29:44 Speaking of niching down, Naseema is starting a podcast called nurses on fire, which is four people are for nurses who are aspiring to be on the path of financial independence, are people who are on the combat path to financial independence, are people just nurses in general that didn't even know that it was possible to be financially independent( By the time this is live, the podcast as launched!)

30:41 There are nurses are in their 50s who are experiencing sudden layoffs and unit restructuring and are now struggling to find work that will pay them based on their wealth of experience.

31:38 The world of healthcare is changing and we're trying to shift models and a lot of the traditional roles and nurses have been serving are no longer that they've kind of been phased out. Naseema has seen a lot of people being reclassified or their department's just shutting down. A lot of those nurses haven't saved financially for that and can't recoup those incomes that they had because they don't necessarily have the transferable skills to be able to work in other areas.

33:00Naseema would like to support nurses is addressing these challenges and is offering resources on her website: www.financiallyintentional.com, Instagram and her vibrant Facebook community called financially intentional, along with her podcast


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The Business of Growing a Business with Lori Johnston

If you are an experienced professional, there are lots of ways to use and repackage your expertise. Yet one thing we typically did not learn about in school is sales and marketing. Two key items that are needed for a business that allows you resources to care for your needs as well has have abundant resources to help other people and donate to causes that are important to you.

In this episode, we hear from someone who is experienced with helping businesses to grow, and Lori even shares her own story as a case study of what to do when you have to start building an audience from scratch!

 Below are only the key highlights from our conversation.

Because the notes are only a summarized version of the interview, I highly recommend that you listen to the audio above, which includes details that are not on this post. 

For more information on the people and ideas in the episode, see the links at the bottom of this post.

00:17 Welcome to another episode! We are continuing to talk about how life and business intersect.As an expert, I work with professionals who are under-recognized. Lots of us are in healthcare field we didn't learn about lots of things when we were in school, life happens and now here we find ourselves in business and oh my goodness, there's so many things to learn. So I want to start to bring more professionals experts, subject matter experts in different fields so you can start to see resources that are our there for you to help with your success.

01:00 Today we have Lori and I will introduce her:

01:00 Lori Johnston is the President and founder of Allied Exchange, a consulting and professional services agency, specializing in Sales Performance and Process Transformation. She helps businesses struggling with changes that are needed to activate sustainable and accelerated growth. Throughout her professional sales career, with over 20 years of experience, she has been enabling the growth of successful teams and organizations. Her goal is to share her extensive knowledge and expertise with small businesses that are in search of fresh ideas and new perspectives to achieve their growth goals. Lori is a member of the Project Management Institute (PMI) and Women in Technology (WITI). She is an ‘Innovative Member’ of the International Association of Women (IAW), Group ‘President’ of The Leaders Club of the Inland Empire, and the ‘Greater Los Angeles Chapter President’ for The National Association of Women Sales Professionals (NAWSP).

02:29 How Lori accidentally ended up in sales. She loved technology, she loved helping clients, she loved finding new ways of doing things.It turns out that these were the two most important things that took her from being account executive to becoming management director, president of sales. After a lay off, she has been able to helping other people to learn how to earn more money and grow their revenue.

03:57 While she worked with various sizes of companies, she wanted to help small business in particular, because the small business owners often get lost in all of the minutiae, if you will. There is so much marketing noise and advice out there, online information and books and seminars and things like that. But often this information is always geared for mid and large size companies.

06:53 Lori shares how she helps small business owners grow their income by helping them figure out the sales process and keep up with the interested clients in their life by using a customer relationship management system.


12:06 Yeah, and that market research piece is huge. Yes. I mean personally, you know, people say, well what platform should you start with? And we could have a whole conversation about that. But sometimes when I, when someone asked me that, I said, you'll know that after you speak to a hundred of your potential best buyers, okay, let's just start crabbing. Curiosity, conversations, aim for a hundred [inaudible] for 50 and whatever keeps coming up when you ask them that question. Go for that one. And something else that you brought up that I wanted to talk a little bit more about. You talked about, oh, marketing is a science, right? We just say very much so. And so for those of us in health care, we know that no doctor in their right mind, well one automatically prescribed something without doing research and assessment one, pay attention to that. If somebody promising you that this cure would work 100% of the time, that's a quack, right?

12:57 We then talk about how marketing is a science as well. Related, be prepared to test , do not be disappointed with the first test, the first recommendation, or when the first prescription doesn't work. Just like any prescription, you need to have a goal on the outset of what you're trying to get to. Like what does healthy look like for you? What's your best level of wellness ideal, what's that target for your business? And you do an intervention and then you see how it works and if it, and then you take your lessons and then you move on from there.

14:49 Lori shares about the benefits of having accountability partner, they collaborate on their ideas, what's working, what's not working, trying new things. They talk about wins, they talk about maybe something that didn't come through.

17:04 Alongside social media, Lori also commits to going to multiple networking events in a given month and gets involved with local communities on a regular basis. Form doing this, she has built up the relationships and builds up the trust and gaining trust comes out through various conversations on what they're struggling with and vice versa, what I may be struggling with, key also following up. Lori share about specific marketing activities that she has used to nurture possible clients along their buying journey.


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Connect with Lori:

Email lori.johnston(at)alliedexch(dot)com

Website:

https://allied.exchange

LinkedIn

https://www.linkedin.com/in/lorijohnston/

Facebook

https://www.facebook.com/alliedexchange

 

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The Business of Medical Professional Education with Julie Tupler

If you are an experienced professional, there are lots of ways to use and repackage your expertise. In this episode, we hear from someone who noticed a problem and created an entire educational system to support others in better caring for people with a specific challenge.  

Below are highlights of the key points from our conversation. Because the notes are only a summarized version of the interview, I highly recommend that you listen to the audio above, which includes details that are not on this post. 

For more information on the people and ideas in the episode, see the links at the bottom of this post.

0:22: With these conversations we talk about how life and business intersect, with the goal of sharing best practices.  Nurses were amazing, we have wonderful ideas. We see problems along with their solutions. BUT we just did not go to school for business or marketing! So here I introduce people who have started their business and share best practices from them so that we can benefit and look for patterns on best practices, and do more of what works! Let’s introduce Julie:

1:11 Julie Tupler is a Registered Nurse, Childbirth Educator and Certified Personal Trainer. She is the creator of the Tupler Technique, a research and evidence based program for the treatment of diastasis recti for women, men and children. She is the author of three best selling books called Maternal Fitness, Lose Your Mummy Tummy and Together Tummy. She has produced 5 Videos, developed the Diastasis Rehab Splint, Together Tape, Corrective Connective Tissue Cream and the Diastometer and the Ongoing Online Support Program. the program is translated into 6 different languages ( Spanish, Portuguese, Italian, Danish, German and Czech.  She has been training medical and fitness professionals since 2009. She speaks at medical and fitness conferences all over the world and has written articles in many medical and fitness journals.  

2:02 Julie developed professional training program for medical and fitness professionals, she is speaking at the Nurses in Business Conference in Las Vegas in September around September 27.

3:00: Julie did not like to have to punch a time clock at work. Alongside that, sometimes as nurses we do not even get needed meal and bathroom breaks. Beyond that her role was not bringing her the joy that it used to, so she made a shift.

In addition to her nursing role, she had a side hustle as a personal trainer. Because she 

was a nurse, it was suggested that she teach a prenatal class, this was aligned with her love of labor and delivery. Yet there was not much information out there on how to train women physically  for labor. 

3:49: Wanting to be more familiar with this population, Julie got more education herself on childbirth and then decided to create a program related to the knowledge gap she noticed. After Julie became a childbirth educator she realized that childbirth education comes at the end of the pregnancy and only prepares the mother’s mind and one  wouldn't run a race with just mindset training! So she started a maternal fitness business because among other things, she wanted to prepare women for the marathon of labor with a focus on teaching women how to push and support diastasis recti to prevent a C section.

5:47: In 2009 Julie chose to reinvent herself because when she noticed the market getting crowded with others who were doing similar things. Yet Julie saw that nobody was dealing with the condition of diastasis recti, so she made that her unique area of focus.  

6:58: Julie now trains health professionals all over the world and her work has been translated into many languages. She gets the word out about what she does by speaking at various conferences and offering continuing education training to various medical professional associations. She has a goal of getting her program into both medical and fitness facilities.

10:52: Julie is passionate about being awareness of treatment of diastasis recti for women, men and children. Because of this passion, she speaks at different conferences and webinars for professionals. She would like to see people getting checked for diastasis on a routine basis. When this is not checked and treated, there can be back and hip pain and a variety of GI issues including a higher risk of c-section.  

12:20:Julie shared gems related to her marketing efforts including email marketing, local speaking, having an elevator pitch and more.


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The Business of Keto Living with Nurse Audra

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Summary:

Audra, an entrepreneur and DNP candidate at Ohio State University, joins Amelia for the episode of the Solutions by Amelia podcast. Audra has a knack for recognizing problems and coming up with creative solutions that are mutually beneficial. She started her first LLC as a way of teaching CPR classes to the faculty and staff at one particular school, and it expanded from there. She has since started Keto Prescribed, which walks people through the keto diet and what exactly specific foods do to the body, after observing the changes in her brother’s physique and overall health as a result of sticking to keto.

She is now working on creating the Global Nursepreneur Network and will be releasing her book later this year. Her goal with this project is to give nurses the permission that many of them have been waiting for to solve the problem that frustrates them the most. Since nursing is the most trusted profession, nurses are often informed of unfair circumstances or speedbumps in the healthcare system, but they just don’t feel equipped enough to do something about them. Audra wants to help change this mindset.


Key Quotes:

“Nurses don’t initially think of themselves as entrepreneurs.”

“Nurses should be leveraging that for years, nursing has been the #1 trusted profession.”

“If you’re waiting for the right time, that will never come.”

“There is no success gap. No person is better than anybody else.”


Topics Covered in this Episode:

  • Becoming a nursepreneur

  • Audra’s business journey

  • Keto Prescribe

  • Overcoming challenges

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The Business of Aesthetics with Wendy Pickett

Summary:

On this episode of the Solutions by Amelia podcast, our guest is Wendy Pickett, an RN with over 20 years in the Emergency department who found fulfillment in starting a career in aesthetics. After so many years in the ER, Wendy found that she and her colleagues were worn down from the nature of their work and the sense of loss that came from helping patients for a few crucial hours just to see them move on to other departments to complete their recovery and healing.

When she was approached by a doctor who was starting an aesthetics practice, she began working as a nurse there in her free time until she realized she was ready to become full-time in the industry. In the years since then, she has truly found her passion in making her patients feel better about themselves externally and internally. She feels valued and appreciated every day and through the Academy, she is able to teach other nurses to find this same satisfaction in the aesthetics industry.

In terms of becoming an entrepreneur, she encourages listeners to pursue industry experts and not be afraid to ask them questions about how they got started. There is so much to be learned from those who have blazed the trail ahead of you as you are making your own way.


Key Quotes:

“My patients appreciate the littlest to the biggest things I can do for them.”

“I’ve often encouraged new aesthetic providers to look at their patient holistically.”

“Collaboration is key in every facet of what we do.”


Topics Covered in this Episode:

  • What is aesthetics?

  • Wendy’s journey from being an RN to aesthetics

  • Advice for others considering switching to the industry

  • The future of Pacific Northwest Aesthetics Academy


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The Business of Providing Medicare Solutions

What is your company name?

Nurse Agent X

What problem does your company solve?

My company promotes improved access and affordability to healthcare by educating and advocating for patients/families to be proactively engaged in understanding their health coverage. It is important that patients understand all the potential savings and costs for effective financial planning. This is achieved by collaborating with beneficiaries and walking through the projected expenses for a plan year and estimating their potential plan usage (this is where prior nursing and case management experience becomes crucial). Patients and their families can benefit from enrolling into a Medicare Advantage plan because there is a built-in financial protector which sets limits on healthcare costs during the plan year.

When did you first see this problem as one that needed to be solved?

Having worked as an emergency room nurse for over 10 years in several states, I have cared for patients who decided to sign out against medical advice because of the crippling fear of medical expenses. I have also cared for patients with multiple repeated admissions because of failure to afford the prescribed medication or failure to seek appropriate follow-up. Later, I transitioned into Case Management and the problems were even more forthcoming. It was evident that most patients were not aware of available resources/services in the community and how to employ cost control medical planning. It is imperative that patients understand their healthcare coverage and be able to anticipate the costs associated at each point of service. The use of an emergency room for non-emergent conditions is a common pitfall. These patients are incurring high costs when the same care could have been provided at a more appropriate facility, such as Urgent Care Centers or Primary Care Providers. 
 

Did the problem ever seem like it was bigger than you?

The problem did seem insurmountable at first because there are many variables when discussing healthcare coverage. Some of the major variables include age groups, employment status and state-based medical coverage (Medicaid) and Point-of-Service. It would be imperative that all insurance companies develop a campaign to educate and engage their beneficiaries in using their coverage appropriately. Medicare, on the other hand, has very strict guidelines and is better regulated than employee health insurance. The population (beneficiaries) is defined and commercial insurance companies have to provide the same basic coverage as Original Medicare, making it easier to highlight the benefits of choosing a Medicare Advantage Plan.
 

What makes YOU stand out from others who may solve similar problems?

There are thousands of Medicare Solution Agents today who continue to do an awesome job in assisting beneficiaries in selecting their plans. My unique contribution is my Nursing and Care Management experience. I have cared for these beneficiaries as a frontline nurse and I have first-hand experience of the numerous challenges they face, especially when trying to navigate healthcare. This population is often faced with multiple chronic medical conditions. I am able to use my nursing knowledge of disease conditions and processes to guide their health planning. For example, a patient with Type 1 diabetes can expect to be prescribed insulin (which can be associated with a high cost), and will most likely have orders for blood tests such A1C checks (will need to consider outpatient laboratory visits, transportation, etc.). I am also able to advise beneficiaries how to anticipate services such as podiatry (for possible peripheral neuropathy), nutritional consults (for glycemic management) and other key areas which are important in comprehensively managing their conditions. I also maintain community resources for caregiver services, support groups, etc. All these are available at no cost to my clients. They really get the best of both worlds.

What, if any, concerns are there related to nurses NOT knowing about non-traditional roles?

Truth be told, most healthcare professionals are unaware of how insurance works. I have been asked multiple insurance-related questions by patients. As a nurse, my answer would be…."I don’t take care of that part" or "I can get a representative from billing to talk with you" or "Let’s focus on your health now and worry about the bill later." My answers were not just generic to avoid answering the questions; as a matter of fact, that was all I knew, and it was often the jargons my colleagues used as well.


If nurses are not aware of healthcare costs and coverage, we cannot advocate for patients, we cannot educate or even guide patients in planning for these expenses. Let’s look at this example: If a patient (35 years old) states he will lose his Medicaid coverage at the end of the month, what would be a follow-up question for the nurse? In the past, I wouldn’t know the significance of such info, I would probably be screaming ‘TMI’ in my head or simply wondering why he thinks his nurse needs to know this information.


However, now I am able to interpret that same statement as implying: He previously qualified because of a disability longer than 24 months, he was diagnosed with kidney disease and cleared after getting a transplanted kidney, or he has returned to work and no longer qualifies based on his income level. 


An appropriate follow-up question would be:  "What if anything, changed based on your prior qualifying situation, or have you started the application for another insurance plan or will you be paying out of pocket for follow-up, will you need to change PCP, etc.?" These are all pertinent questions that will determine if this patient will transition appropriately in the community or returned to the acute setting because of failed outpatient management.
 

Some say, "It's not what you know, it's about who you know." In terms of developing business relationships, do you agree with that statement? Please explain your rationale.

I totally agree with that statement. You can have the best product but if you cannot get in front of the right clientele, your product will remain just a product. Likewise, in developing business relationships, it is important that you are known by the right person(s) who are influential in getting your name and product out there. Networking becomes imperative if you are going to grow your brand and build substantial relationships.
 

Tell us about your transition. What was the process of moving away from the clinical role into a business role? What mindset shifts, if any, did you need to make?

A key part of the transition was to seek knowledge about insurance. I enrolled in an insurance training program and for the first couple weeks, I was reminded how clueless I was about the financial aspect of healthcare. As my illiteracy decline, my interest grew tremendously. I passed the state examination and got licensed. Now I was really destined to make a difference…or so I thought. I approached a few individuals with my new-found knowledge; many were receptive, but very reluctant to change anything. Now the question was, do I just continue working as a nurse, watching people sink deeper in medical debt? As a Case Manager, do I continue to help a few needy families with the declining limited resources available? Do I continue to put the best interest of the hospital’s profit first, or do I help individuals and their families make more informed health decisions? I decided on the latter, but could not find the job description to match my desires. By this time, my mindset had begun the shift from a clinical role into a business role, which was often overshadowed by fear of the unknown and inexperience. Occasionally, I stop to question if I made the right decision but remain committed to the journey into entrepreneurship. On difficult days, I remind myself that I will always be a nurse and I can always fall back to the bedside - only in case of an emergency. That said, my transition is still ongoing; I still maintain per diem status as a Case Manager.

What has been the hardest thing in starting in your specific type of business or job role?

The most challenging aspect of providing Medicare solutions is obtaining your book of business. Pursuing prospective clients, gaining their trust while remaining compliant with the Centers for Medicaid and Medicare Services (CMS) guidelines can seem insurmountable. However, with patience, persistent and determination, most obstacles can be overcome.

What has been the most rewarding thing about being in your business or job role?

The most rewarding aspect of my job is the appreciation expressed when a client enrolls in a plan that offers them the freedom and choice to seek the help they need. When the beneficiaries understand their benefits, it is easier to coordinate their care, which will lead to less hassle and frustration when trying to navigate the complicated healthcare system.

What would you say are the five important resources (books, conferences, associations) for a nurse who wants explore business?

"M.O.B.E website, networking with nurse entrepreneurs, e.g.: BNE, Marquis, B.L., & Huston, C. J. (2015). Leadership roles and management functions in nursing:  Theory and application (8th ed.). Philadelphia, PA: Lippincott, Williams & Wilkins, The Leadership Motivation Assessment found at
http://www.mindtools.com/pages/article/newLDR_01.htm"

Let's talk legal stuff. Many nurses are afraid of this part of business. How did you address this concern in your business? What worked for you?

I am also afraid of the legal stuff!  Outsourcing such services to the pros has saved time and headaches. 

Who supported you during this transition? Did you have paid mentorship or coaching? If so, what made you make that investment in paid support?

My husband has been and remains my greatest support during my transition. He contributes his time, knowledge, experience and also offers ‘unpaid’ coaching services. I am now able to appreciate the information learned in my post graduate studies, especially relating to marketing and finance. I also have a handful of close friends and relatives who are very instrumental in the process, especially by offering words of encouragement. I have ongoing mentors and support through the insurance companies that I represent. I have not located a nurse or healthcare provider that offers the same or similar services. I will continue to endure a lot of trial and errors (learning moments) which are time consuming but crucial for growth to occur. The importance of paid coaching in this area would be invaluable.
 

What would you like others to know about what you do?

Meredith is the founder of NurseAgentX.com, and offers Medicare solutions for eligible Medicare beneficiaries. She now offers transitional coaching for healthcare workers interested in getting started in insurance. Meredith believes that in order to improve access and affordability to healthcare, patients and healthcare providers must be proactively engaged in understanding healthcare coverage and reimbursement.  

Is there anything else you would like readers to know?

Starting a business is never easy. It's important that you are accountable and powerful to achieve your goals. Be true to yourself, follow your dreams, don't be afraid to fail and never give up trying.

 

Meredith Ximines-Mullings MSN, RN, CEN

Website + Social Media Handles :

nurseagentx.com, facebook: nurseagentx

In terms of marketing and generating revenue for your business, having the right conversations with the right person(s) is important. Targeted marketing strategies are recommended, hence quality over quantity will potentially generate the most wins.

 
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The Business of Estheticians

What is your company name?

A Nurse's Touch Too; Massage and Skincare

What problem does your company solve?

My services help people to focus on self care.

When did you first see this problem as one that needed to be solved?

All my adult working life it has been a problem for me. I see it day in and out. People always put themselves last. Especially nurses, as we are caregivers by nature.

Did the problem ever seem like it was bigger than you?

N/A

What makes YOU stand out from others who may solve similar problems?

I am the only spa in my town that offers care from a provider that is licensed in three wellness fields.

What, if any, concerns are there related to nurses NOT knowing about non-traditional roles?

The health and beauty Industry is an amazing industry for nurses. I have clients daily tell me that they come to me because of my nursing background. We also sleep on the fact that there’s quite a bit of money that can be made in this industry.


Some say, "It's not what you know, it's about who you know." In terms of developing business relationships, do you agree with that statement? Please explain your rationale.

I totally agree with that. For example, my business coach has helped me so much. I have been having issues with planning the Black Esthetician & Skin Therapists cruise. People just would not commit. I then brought it to my business coach's attention. Within a week of talking to her, it had sold out.

Tell us about your transition. What was the process of moving away from the clinical role into a business role? What mindset shifts, if any, did you need to make?

It was slow and rough going at first. I had the "help people" mindset, not a business mindset. Once I started treating my business like a business, things started happening.

What has been the hardest thing in starting in your specific type of business or job role?

The hardest part has been being the only provider of color in my town. I’m not the average Barbie doll type in the spa industry. So people see me and sometimes are a little bit surprised that I am very plain. This allows people of all shapes, sizes and skin tones to relax. I operate in a judgement-free zone.

What has been the most rewarding thing about being in your business or job role?

The most rewarding thing is the freedom of time that I have gained. I started this business because I wanted to spend as much time possible with my grandson five years ago. Didn’t want to miss out on his life like I did my kids, working 12-hour shifts taking care of others. Two grandchildren later and I set my own schedule. I can take off to go on a field trip or take them to the movies if I want to.

What would you say are the five important resources ( books, conferences associations) for a nurse who wants explore business?

N/A

Let's talk legal stuff. Many nurses are afraid of this part of business. How did you address this concern in your business ? What worked for you?

As my coach says, "Find you a good team." 

Who supported you during this transition? Did you have paid mentorship or coaching? If so, what made you make that investment in paid support?

I had great coach that helped me along. Her Name is Candace Holyfield, The Six figure Spa Chick. She’s out of Atlanta and has been amazing. When I started with her, there were weeks that I had only two clients. Now I’m consistently seeing 15 to 20 people a week. Investing in myself was hard. I had heard nightmares about coaches who did not deliver. I didn’t want to be one of those stories. So I reached out to her. I spoke to her at midnight New Year’s Eve and that started our relationship. 

What would you like others to know about what you do?

LPN 14 years, LMT 5 years, Esthetican 2 years. Mom to 3, Gigi to 3, I love to travel and cruising is a favorite of mine. We have the Black Esthetician 2019 Cruise in the works. It’s April 18th-22nd. We have four great speakers, including my business coach, Candace Holyfield.

Is there anything else you would like readers to know?

You can do so much more than bedside nursing if you choose to. I never would have thought that there was so much to the beauty/spa industry.

 

Nakia Campbell LPN LMT LE

Website + Social Media Handles :

www.facebook.com/anursestouchtoomassageandskincare

True you have to be out there, visible for the community to see. They need to know you offer a product or service. They also need to know what it is.

 

 

The Business of CPR Training

What is your company name?

Reliant Health Career Center

What problem does your company solve?

There are more than 300,000 victims in the U.S. that experience a sudden cardiac arrest annually and less than half of those survive due to not receiving CPR in a timely manner. Reliant Health Career Center is a healthcare training center focused on training individuals how to increase the survival rates of sudden cardiac arrest victims through CPR skills.

When did you first see this problem as one that needed to be solved?

Through working in the nursing field and seeing first-hand the damage of patients coming in to the hospital that did not survive or suffering the irreversible damages from not receiving CPR in time.

Did the problem ever seem like it was bigger than you?

This problem is definitely a big problem that one individual cannot solve alone. Through training others to learn to save lives, the process to decrease the problem begins.

What makes YOU stand out from others who may solve similar problems?

Reliant Health Career trains individuals in CPR skills as well as offers coaching/consulting to individuals who are instructors desiring to start their CPR business. The mission is to decrease the number of deaths from sudden cardiac arrest by training and encouraging other instructors to grow in assisting with this mission.
 

What, if any, concerns are there related to nurses NOT knowing about non-traditional roles?

Nursing is such a vast career of opportunities that individuals can tap into. Not everyone is suited to work in the traditional role or clinical setting. Nurses are unique and talented. It is important to find your niche in order to be productive and fulfilled with your career choice. Not knowing these options can lead to burnout and poor care for the people you serve.


Some say, "It's not what you know, it's about who you know." In terms of developing business relationships, do you agree with that statement? Please explain your rationale.

I believe that both statements are true to an extent. The world of business relies a lot on relationships and networking. It is also important to have the knowledge to do business whether it is obtained through additional certifications or investing in coaching/mentorship.

Tell us about your transition. What was the process of moving away from the clinical role into a business role? What mindset shifts, if any, did you need to make?

Working in a clinical role of nursing over 15 years became very stressful. I had many challenges that happened from ending a bad marriage, trying to further my nursing degree and being a single mother. I wanted to have freedom to spend time with my kids and also financial freedom. I wanted to start a business and was fearful for several years. Once I started, the fearful mindset  shifted to not having enough confidence to really see myself as a true entrepreneur making money. I began to do research and joined a lot of social media groups geared toward business and decided to invest in coaching. The investment was worth it, and I have a totally different mindset about my business and I'm now coaching others.

What has been the hardest thing in starting in your specific type of business or job role?

The hardest thing has been at first finding ways to market.

What has been the most rewarding thing about being in your business or job role?

The most rewarding is the impact on helping save lives and the financial/time freedom.

What would you say are the five important resources (books, conferences associations) for a nurse who wants explore business?

I would say nurse associations that are geared toward your niche, books by Les Brown, nurse entrepreneur groups, professional nurse conferences.

Let's talk legal stuff. Many nurses are afraid of this part of business. How did you address this concern in your business? What worked for you?

With any business, whether healthcare or not, there are legal risks. I did my research and put in place the insurances necessary to protect from such liabilities as well as conducting business in an ethical and safe manner.

Who supported you during this transition? Did you have paid mentorship or coaching? If so, what made you make that investment in paid support?

Yes, I made the decision to invest in coaching. It was important for me because I was able to get the help I needed from a coach who had the experience of where I was to help push me in the right direction.
 

What would you like others to know about what you do?

Charlotte Trayvick is an RN with a BSN degree from University of Alabama Huntsville. Her experience in nursing, spanning over 15 year,s has now landed her in the nurse entrepreneurial world. She is the CEO and owner of Reliant Health Career Center where she is a Premier CPR instructor training in BLS, ACLS and first aid. Along with training she also is a CPR business strategist, coaching startup CPR businesses as well as mentoring CPR established businesses grow and earn multiple streams of income.
 

Is there anything else you would like readers to know?

Taking action toward starting your business one step at a time is important at the beginning.

 

Charlotte Trayvick

Website + Social Media Handles :

www.relianthealthcareer.com

Facebook:Reliant Healthcareer Instagram:

Reliant Health Career Center

Marketing is an ongoing component to the livelihood of any business. Conversation in marketing terms should vary according to your target audience through researching what works best.

 

 
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The Business of Nurse Coaching

What is your company name?

Blue Monarch Health

What problem does your company solve?

We listen deeply and then partner with you to create a personalized wellness plan.

When did you first see this problem as one that needed to be solved?

I was a critical care nurse for almost 20 years, I finally realized that my patients had no idea why they were ill, how they got so sick, how they could have prevented their illness and they lacked the passion and skill to own their personal health. I also finally realized that our healthcare system was not designed to help empower patients to be partners in their health and the prevention of disease. I say, ‘finally realized’ because I had been working in this environment for years and had accepted it! It was like one day I woke up and I knew I needed to do my part to affect those in my circle of influence. It was here when I began Blue Monarch Health, a Nurse Coaching business to partner with the many people who want to step up and be active in the prevention of disease.

Did the problem ever seem like it was bigger than you?

The healthcare system became so task and business driven, that the human component was left to fend for itself with the little time healthcare providers had left after tasking and doing "business-things." This type of environment does not thrive; instead, it starves and it becomes desperate. To get the job done, we stopped truly listening to the unique needs of each individual and instead took a one-size-fits-all approach to providing care and treatments. The one-size-fits-everyone approach cannot work in healthcare, because NO ONE is the same. I realized that even though the healthcare system was practicing like that- it didn’t mean I had to continue doing it too.

What makes YOU stand out from others who may solve similar problems?

I listen deeply to a client’s story and then partner with them to co-create their wellness action plan. I don’t tell clients what to do, I help them uncover their own, innate wisdom and then partner with them to create a personalized plan they can commit to. I also have fun, laugh a lot and absolutely enjoy my work!

What, if any, concerns are there related to nurses NOT knowing about non-traditional roles?

Nurses who don’t know about non-traditional roles may stay in their traditional role even if it is literally killing them from a stress and burn-out perspective. They struggle with these ill-consequences and in the end, their colleagues, the system and their patients suffer. 

Nurses are powerful leaders with a wealth of varied experiences. Give us a scenario and we will find the best solution, with the least amount of resources and keep everyone alive!  Seriously, nurses are knowledgeable about people- they innately know how people tick. Nurses use their intuition to make decisions and can make them looking at all sides in a relatively short amount of time. Without nurses, the business world would not find these skills in one person.


Some say, "It's not what you know, it's about who you know." In terms of developing business relationships, do you agree with that statement? Please explain your rationale.

I am a firm believer in Theodore Roosevelt’s quote: “People don’t care about how much you know, until they know how much you care.”  There is some truth in, "it’s not what you know, it’s about who you know," but if those I know don’t really care about people or the work they do, then it doesn’t matter. I strive to connect and associate myself with businesses who share similar values and who show up in the world willing to make a difference by dedicating themselves to the service of others. I have declined developing business relationships with those that do not share my values, even though it meant losing a contract, or connection. 

Tell us about your transition. What was the process of moving away from the clinical role into a business role? What mindset shifts, if any, did you need to make?

I was ready to move on, but I stayed in a full-time role while I tried to figure out how to run a business. I mean, there was a ton to learn-I don’t recall a single business class in nursing school. I learned to make time even when I didn’t have it. That was challenging. Family, life, work and business- you have to find a way to put it all together and that will be different for each person. I began working on the things I liked first, the things that brought me most joy and then moved on to the things that scared me. I took it a day at a time, until I could finally quit the bedside completely.  

What has been the hardest thing in starting in your specific type of business or job role?

I’m an introvert, so it can be VERY difficult for me to begin a conversation at events and parties. I mean, I could sit in silence all night if someone else wanted to! To overcome this, I made a list of some easy questions I could use to get someone else to talk about themselves- taking the pressure off of me. Most people are very happy to talk about themselves- which makes my job easy! 

What has been the most rewarding thing about being in your business or job role?

Seeing others find their personal vision of health and discovering that they have such power over their lives.

What would you say are the five important resources (books, conferences associations) for a nurse who wants explore business?

Strengths Finder:  When we know what we are naturally good at, we can use that to our advantage!
Small Business Association and SCORE mentors
Principles:  Ray Dalio
The Life Changing Magic of Tidying Up:  Marie Kondo
Facebook Groups:  key words Nurse, Business, Entrepreneur etc.
 

Let's talk legal stuff. Many nurses are afraid of this part of business. How did you address this concern in your business? What worked for you?

I found a good legal consultant and ask questions all the time. I document well!!! I got liability insurance. Practice within my scope! 

Who supported you during this transition? Did you have paid mentorship or coaching? If so, what made you make that investment in paid support?

At first, I began using free tools from the Small Business Association and working with a free SCORE mentor. I attended many paid and free workshops and gleaned lots of implementable information there- I paid in time. I talked to many people who shared their wisdom, inspiration and best practices. I have a supportive husband by my side as well.  

What would you like others to know about what you do?

I LOVE people! I enjoy challenge and putting the pieces of a person's story together.  

Is there anything else you would like readers to know?

I am so excited that I was just approved as a 501(c)(3)! My newest organization is called Brave Mind Living. Our mission to share lifestyle strategies that prevent brain disease. We find hope in the prevention of this horrible, life- and love-taking disease by learning about, implementing and enhancing lifestyle strategies we will use every day!

Brave Mind Living focuses on the lifestyle strategies of: nourishment, movement, better sleep , stress reduction and socialization. These are the cornerstones of preventing Alzheimer's Disease and dementia and we want everyone to learn about them and DO THEM so AD and dementia are diseases of the past. And when we do use them- we feel alive, energetic, strong, present and purposeful! 


https://www.bravemindliving.org/

 

Nicole Vienneau MSN, RN, NC-BC

Website + Social Media Handles :

https://bluemonarchhealth.com/

Facebook: https://www.facebook.com/BlueMonarchHealth/

Twitter: NicoleRNCoach

 
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