Business Resource: Lisa Manyon and Marketing with Integrity

Episode: “The Business of Marketing with Integrity”

Welcome to another episode of Nurse Marketing: The Business of Nursing with Lisa Manyon. 

In this episode, Lisa Manyon and I discuss how to get more clients by NOT focusing on pain points and what to do this instead.

So if you want to earn why traditional marketing advice does not work for Healers, learn how to infuse your message with passion points, and discover a Healer friendly marketing and strategy framework that works,  tune in now!

In this episode, you'll learn about:

“How to Market with Grace and Ease”

  • Why traditional marketing advice does not work for Healers

  • Business IS personal

  • Paint the picture of possibility vs pick at pain points

  • Don't HARASS people into doing business with you, do this instead

  • When you slow down and name your process, amazing things will happen

About our Guest

  • Lisa Manyon is The Business Marketing Architect and creator of the values-based 3-step Challenge. Solution. Invitation.™, a communication framework to create marketing messages with integrity by focusing on PASSION points instead of pain points. 

Her marketing message and content strategy plans are known to help create million-dollar results. www.writeoncreative.com

Are you a Healer who wishes to level up this year, rise above the noise and stand out as an expert?

If you would like to ensure your website is the BEST representation of what you offer, check-in with Lisa, please click here ( affiliate link). 


Thanks for Tuning In!

Thanks so much for being with us this week. Have some feedback you'd like to share?

Please leave a note in the comments section below!

If you enjoyed this episode on Marketing with Integrity, please share it with your friends!


Thanks for listening!


Lisa Manyon “The Business Marketing Architect
 

To connect with Amelia:

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Business Resource: Pivoting w/ Grace & Ease feat: Arian Hargrove

Episode: “The Business of Pivoting with Grace and Ease with Arian Hargrove”


Welcome to another episode of Nurse Marketing: The Business of Nursing! 

In this episode, Arian Hargrove, Business Operations Strategist and I discuss navigating sudden career pivots.

So if you want to get a quick start by leveraging what you already have, namely your assessment skills and curiosity tune in now!

In this episode, we discuss:

“The Business of Planning for Pivots with  Arian Hargrove”

  • Arian saved a company $52M and they eliminated her position to save themselves $150k/year!

  • How life gave Arian a PUSH, from a business idea in 2017 to first client 90days after she launched!

  • The danger of attaching a job role with your personal identity

  • Your position at a company may be eliminated, yet your position in the world will NEVER be eliminated!

  • Practical steps to prepare for the unexpected

  • Always network and don't be afraid to talk to people. Don't burn bridges because you never know who knows who and who can invite you to that next deal.

About our Guest

In looking for someone who is expert at navigating life’s pivots, Arian stood out and a guest of choice and here is why:

  • As a Business Operations Strategist, Arian has helped Fortune 500 companies save millions of dollars to their bottom line while driving continuous improvement in their operations and customer service experience!

  • She created across-the-board consistency is critical to a successful business. Ms. Hargrove is in the business of helping other women-owned businesses scale their business + empower their team = a business that runs without them with maximum success. Propelling businesses to their next level of success is a large aspect of her style of business training.

  • Arian Hargrove is more than a coach and consultant - she is a business identity designer. Her distinct touch will make the personalities of businesses and business owners resonate with potential clients and customers.

  • Leading at the helm of her success, Operating in Excellence has always been her unwavering focus. That very passion is what led Arian to build her own company, Love 4 Systems LLC, so that she can make an even greater impact to the world. That impact has now coined her as "Your Systems Queen!"


Are you an under-recognized healthcare professional who wishes to level up this year?

If you are ready to scale and wish to improve your business systems, please reach out to Arian Hargrove: www.love4systems.com!


If you wish to get in front of more the the right people with the right message, please reach out to Amelia Roberts!


Thanks for Tuning In!

Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section below!

If you enjoyed this episode on Planning for Pivots, please share it with your friends by using this link and these hashtags #TheBusinessofNursing #NurseMarketing


Thanks for listening!


Arian Hargrove  Business Operations Strategist
 

To connect with Amelia:

Amelia Roberts Visibility Expert + B2B Matchmaker

Amelia Roberts Visibility Expert + B2B Matchmaker

The Business of Community Health with Shunna McFarland and Conceicao "Sao" Pires

Episode: “The Business of Community Health”

Welcome to another episode of Nurse Marketing: The Business of Nursing!

This is the first episode or 2020, yet an unexpected trip to London made this a bit late, so it is early February.

I start off this episode sharing the new direction/focus of the Business of Nursing platform, please reach out with any feedback you have on this by emailing me amelia(at)solutionsbyamelia.com.

In this episode, Shunna McFarland and Conceicao "Sao" Pires of C.O.R.E Healthcare Solutions discuss practical ways to get started in providing practical solutions to your community

So if you want to hear more about addressing barriers to healthcare, collaborations that work in real life, and the value of grassroots efforts,  you will enjoy this conversation!

In this episode, you'll discover:

  • How they started their business journey 

  • Best business-building practices and partnerships 

  • What real-life community impact looks like and practical steps you can take today

About our Guests

  • Shunna and Sao have over 20 years of combined nursing experience ranging from in inpatient nursing, case management, community health education, management and teaching at the collegiate level.

  • Observances along the way prompted them to explore ways to increase health literacy and self-advocacy in an underserved population of patients.

  • As a duo of culturally diverse nurses, they know patients need culturally diverse treatment.

  • Shunna and Sao started by completing baseline assessments of literacy level and language barriers that likely impacted treatment. In doing so, we learned that this sub-group needed culturally sensitive focused care and attention to not only navigate the health care system but to understand health-related information and interventions specific to their care.

Thanks for Tuning In!

Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section below!

If you enjoyed this episode on Te Business of Nursing please share it with your friends by using the social media buttons you see at the bottom of the post.

Thanks for listening!

More Information and other Links

C.O.R.E Healthcare Solutions

Know Your Numbers Video


C.O.R.E Healthcare Online Medical Apparel Store

C.O.R.E Healthcare Solutions .png

Connect with Shunna McFarland and Conceicao "Sao" Pires:

C.O.R.E Healthcare Solutions

LinkedIn

Shunna McFarland

Conceicao "Sao" Pires:

 

To connect with Amelia:

Amelia in colors.jpg

Legal Nurse Consulting with Professor Carter

Episode: “The Business of Legal Nurse Consulting with Professor Renalda Carter”


Welcome to another episode of the Business of Nursing! 

In this episode, Professor Renalda T. Carter and I discuss transitioning from Healthcare Professional to Legal Nurse Consultant.

So if you want to transition from Healthcare Professional to Legal Nurse Consultant, learn how to take your nursing career to the next level by becoming a Legal Nurse Consultant and work from home, tune in now!

In this episode, you'll learn about:

“Transitioning from Healthcare Professional to Legal Nurse Consultant"

  • Why Professor Carter start her Legal Nurse Consultant Journey

  • Problems she noticed along the way

  • Solutions she provides

  • Marketing tips that work

About our Guest

In looking for an expert who is elevating the voice of the nurse in the healthcare industry and beyond, Professor Carter stood out as a guest of choice and here is why:

  • Professor Renalda T. Carter is the Founder and Senior Consultant at RTC Legal Nurse Consulting, LLC

  • She has twenty years of nursing experience and teaches Healthcare Law

  • Professor Carter provides workshops and mentoring programs for aspiring Legal Nurse Consultants.


Are you an aspiring healthcare professional who wishes to level up this year?

If you wish to learn more about how you can improve your results in your Legal Nurse Consulting business,  reach out to Professor Carter on LinkedIn at the link below for a FREE 30-minute conference call in regards to Becoming a Legal Nurse Consultant: https://www.linkedin.com/in/renalda-t-carter-msn-rn-07771821/


Thanks for Tuning In!

Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section below!

If you enjoyed this episode on Transitioning from Healthcare Professional to Legal Nurse Consultant, please share it with your friends by using the social media buttons you see at the bottom of the post.


Thanks for listening!


Professor Carter Back Cover.jpg

Connect with Professor Carter:

Connect on Facebook

 

To connect with Amelia:

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The Business of Systems and Self Care with Coach Tikoshia

Why you have to check out today’s podcast:

  • Discover Coach Tiko’s experience that made her focus on self-care, systems, and time management in coaching her clients

  • Know how the life of her clients immensely change after shifting their mindset

  • Why self-care is considered a necessity for self-growth 

Summary

Tikoshia Davis is a holistic business coach who works with entrepreneurs in improving the operations of their service-based businesses to achieve better work-life balance.  She focuses on business systems and time management and places a lot of emphasis on enhancing self-care.

Join me in this episode as Coach Tiko gives us incredible insights on self-care.  Often, we are daunted by the daily challenges of running our business. But she firmly believes that you can build and grow your business without sacrificing quality and healthy life.  And that’s where her expertise on systems and time management will come to help. These are indeed what you need to work smarter and optimally experience the good things in life.

 

“Self-care is not something that you earn. It's not something that you wait.  It's something that you deserve, and it's a necessity like it is needed for you to grow and to keep going because we are number one, not a liability, but we are the business’ number one asset.”

- Tikoshia Davis

 

Topics Covered:  

00:36 – Brief background of Coach Tikoshia

01:15 – Tikoshia recalls her ordeals when she was starting her business and inspired her to serve other people holistically

03:16 – How she listened and paid attention to her clients’ problems and start offering her services on coaching and time and systems management

06:46 – The best way to get clients in building a business

09:34 – The tremendous changes in Tikoshia’s clients after helping them change their mindset and working with them

13:22 – Affirming and empowering one’s self as a sign of self-care

15:10 – How lowball pricing tends to create a ripple effect on the whole industry that you’re in

16:21 – Where to learn more about Coach Tiko and sign up for her free e-book “10 Ways to Get an Extra Hour in Your Day”


 Key Takeaways:

“There was no way I was going to be able to sustain that level of work without taking care of my stubborn without having a better balance. So, the choice was like, am I going to give up my business, or am I going to figure out a way to still maintain the business but have a better balance?   And so, it was through that experience that I learned the importance of self-care.” – Tikoshia Davis

“There's this misconception with entrepreneurship that all you got to do is jump on Instagram, Facebook and Twitter, and they're all influencers. That's not how it works. But it might work for some people.  What happens when those platforms are gone? You have to know how to build relationships and how to network in person.” – Tikoshia Davis

“People who enjoy teaching, I suggest that they try podcasting.  Be a guest on podcasts. That's a beautiful way to start to get used to talking about what it is that you do.” – Amelia Roberts

“We have to take the time to pour into ourselves, and it's not just about getting rest, but it's also about feeding into ourselves and knowing that I am worth this. I have done this work. I have this much experience. I have this to offer. I am amazing, like building yourself up, affirming yourself. We have to take the time to do that on a daily, if not daily, weekly. At least you know where you remind yourself of who you are, where you feed into yourself. That's self-care too.” – Tikoshia Davis

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Connect with Amelia Roberts:

The Business of Practice Management with Nicole Johnson

Why you have to check out today’s podcast:

  • Discover the “enough is enough” moment of Nicole that made her start her transition from a full-time employee to entrepreneur

  • How significant is her role in incorporating an effective billing process for doctors?

  • Know the importance of having an accountability person in achieving business goals

Summary

Nicole Johnson had a full-time job when unfortunate things happen in her life.  There was even a time that she got mad at herself for not having a plan B to back her source of income.  But Nicole is a resilient, brave and has a knack to take opportunities coming her way. She saw the value in helping doctors in solving the inefficiencies in their monthly billing processes and thereby, increasing their income. This became the realization of her dream to live the life she deserves.  Learn her inspiring story in this episode of winning against the struggles in life and taking opportunities into actions to achieve your dreams.

 

“I wanted to see this big old universe that God has created and the office environment has taken a negative term. And so, as a good employee who's totally valuable and the problem solver, and the one that they turn to more often than usual to help clean up somebody else's mess has really worn me out.”

 -Nicole Johnson

 

Topics Covered: 

 

00:41 – Brief bio of our guest

01:25 – Nicole tells how she transitioned from doing virtual call center to medical billing

02:55 – Shifting and pivoting during bad situations

03:43 – Revealing her “enough is enough” moment before going into entrepreneurship

10:32 – Nicole shares her role in helping solve the disorganized practices on doctors’ monthly billing processes

12:40 – The best collaborations that she experienced in her business and how she benefitted from them

14:13 – Nicole’s accountability partner and how they help each other on their entrepreneurial journey

15:58 – Where to find Nicole and what to expect about her in the coming months

Key Takeaways:

“If I can find what works for me, I want it to be able to share with other moms in my same predicament to help and make sure that they didn't get caught without a plan B.” – Nicole Johnson


“There is no such thing as a good stable job, even in healthcare.” – Amelia Roberts

“The journey to entrepreneurship can be lonely, and it can be an area where people don't trust other people. So, having a support system in place has been very beneficial.” – Nicole Johnson




Connect with Nicole Johnson:

Nicole Johnson.jpeg

 

Connect with Amelia Roberts:

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The Business of Innovation with Nurse Lydel Wright

Why you have to check out today’s podcast:

  • Learn the “enough is enough” moment of Lydel in his career that made him pivot to another opportunity

  • Get to know Lydel in the different roles he played in his career, through his invention, and in his advocacy in founding his non-profit organization

  • What are the key factors that brought immense success in his career? 

Summary

Lydel Wright came from humble beginnings which motivated him to innovate to survive.  What’s impressive with this accomplished man is he used his disadvantages to turn into advantages leading him to his sought-after success now.  Get to know more of Lydel as a professional nurse, an advocate, and as a person. Discover the essential factors vital to his success. More importantly, don’t miss the golden nuggets of wisdom that he will share and will genuinely inspire if you are in the same fate as he was growing up.

 

“I've always had to innovate in order to live.”

 -Lydel Wright

 

Topics Covered: 

 

00:34 – Who Lydel is and his personality traits as an outcome maker, decision-maker, and manager

07:04 – Lydel narrates growing up lacking in resources and pushed him to innovate to live

08:04 – Sharing the tipping point in his nursing career and he needs to switch and try other available opportunities for him

13:44 – What makes Lydel busy as one of twelve Johnson & Johnson’s Nurse Innovation Fellow, in his invention called SafeWatch, and in his non-profit organization called The Impact Foundation

17:20 – Lydel shares that the amazing opportunities in his career didn’t come overnight and a product of good relationships with key people, hard work, sweat, tears and focus

19:19 – Where to connect and find out more about Lydel

 

 

Key Takeaways:

 “When it comes to business choices, we have a challenge of making choices for ourselves.” – Amelia Roberts

 “People when they think of a nurse, they think we give medications, we hang IVs, and we talked to the doctors, but they don't see the compassion side.” – Lydel Wright

 “There has to be a better way for people to stay connected with other loved ones or a more comprehensive approach to what their needs are, filling those needs, and being able to communicate across that barrier that's normally for people who either are living alone or are coming into these facilities needing our support or care.” – Lydel Wright

“Relationships matter.” – Lydel Wright

All opportunities in life come from other humans.” – Amelia Roberts

 “It wasn't overnight. It took a lot of hard work, sweat, tears and focus. But having the right people around you help to make the pathway look a little bit easier.” – Lydel Wright


 

Lydel Wright
AmeliaHeadshot2019.jpg

Connect with Amelia Roberts:

The Business of Primary Care with Nurse Genevieve Swenson

Why you have to check out today’s podcast:

  • What are the challenges that Genevieve saw with her patients and colleagues that made her realize to start her own primary care business?

  • Learn the benefits that she gained from partnering with the co-founders of their company 

  • Know how a large insurance broker provides substantial benefits in the sales and operations of their company 

Summary

Today’ episode is a story of how good collaborations and partnerships will lead to beneficial gains and growth in every business.  This is how our guest Genevieve relied on her co-founders in building a primary care business not only to help solve the problems that she observes with patients but also in providing a great working environment with her fellow nurse practitioners.  As her new founding team wants to focus on the core of their business, they also partnered with an established insurance broker that has the available resources, marketing and sales techniques that supported their business goals. Tune in to find out more how these partnerships gave their company a competitive edge and discover Genevieve’s journey as a nursing professional and an entrepreneur.


“Entrepreneurship in business is a form of healing. We get to heal other people and other humans and make them whole and bring them to a better state of by you, by way of our services.”

 -Amelia Roberts

 

Topics Covered: 

 

01:48 – How Thompson, a connection from LinkedIn, introduced me to his healthcare business co-founder Genevieve

05:09 – Getting to know about Genevieve and their company Nice Healthcare

05:44 – From working in a traditional clinic as a Registered Nurse and Nurse Practitioner, Genevieve will share the two problem areas that she saw with healthcare clinics

07:08 – How she treated these problems paving the way to meet other people and build their ideal primary care business

09:18 – How their partnership with the largest insurance brokers in Minnesota helped their patients experience a different kind of healthcare solution and led their marketing and sales strategies

14:08 – Their company’s exciting and upcoming plans 

15:36 – How to best connect with Genevieve on social media

 

 

Key Takeaways:

 

“Interesting or beneficial collaborations are always eye-catching.” – Amelia Roberts

“If you have a solution that can help another human, you deserve to have that solution seen by others.” – Amelia Roberts

 

“The idea of nice health care came about in an attempt to help two different groups of people that would all be helping each other.” – Genevieve Swenson

 

“Even those little smaller partnerships are important with your business.” – Genevieve Swenson

 

“We're staying focused on our core product which is bringing amazing primary care without the barriers.” – Genevieve Swenson

 

 

Additional Resources:

 

Connect with Genevieve Swenson:

G_Swenson

 

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Connect with Amelia Roberts:

Health IT Year in Review #HITsm Tweetchat

2019 Health IT Year in Review

2019 Health IT Year in Review

Have you been away from the Health IT scene?

The healthcare scene is rapidly changing.

It is easy to fall out of the loop quickly.

If you are new to this part of healthcare, the learning curve can seem overwhelming, but it does not have to be that way.

There are many ways to get up to date with what is happening in healthcare.

My favorite way of getting caught up on healthcare news is by joining in on conversations called Tweetchats.

While it is always great to bring value to a conversation, much can be gained by observing human behavior.

As a life long introvert, watching these conversations was my first entry into social media for professional use.

What’s been happening in Health IT this year

If you would like to catch up with what has been happening in the Health IT world, take a look at this online conversation hosted by John Lynn, an influencer in Health IT marketing.

By way of reminder, please see the below video to learn more about Tweetchats.

Here is info on how to join a Tweetchat



After reviewing the above, click on the images below to see responses, and then join the conversation :)



John Lynn @techguya day ago
The biggest surprise to me is how much big tech companies have gotten into healthcare in 2019. It's been a sea change. #HITsm






ShereeseM, MS/MBA 
@ShereesePubHltha day ago
T2 Interoperability up close being still elusive. Some systems that I thought would make things better did not answer the call IMHO. #hitsm




Gail Zahtz @GailZahtza day ago
T3: I'm particularly excited this year about remote patient monitoring. We have the companies, the legislation, the codes for reimbursement. I think it's going to be a real game changer moving forward actually. #HITsm

ShereeseM, MS/MBA @ShereesePubHltha day ago
T3 @HolonSolutions They locked down some key patents and 2020 will be their year. @InterSystems#IRIS enhancements also pleased me. #hitsm

John Lynn @techguya day ago
Just met a company @Invistics who started in supply chain, but has a pretty impressive machine learning effort to identify drug diversion. I think @amazon is going to really do big things in healthcare. I'm fascinated by @orbita_inc Love @imprivata's market position #HITsm

Jeremy Coleman @jeremycolemana day ago
T4: Seems like a trap. I mean #hitsm is my obvious answer.

John Lynn @techguya day ago
Too many to list. In my Twitter stream, 2019 was a breakout year for @GailZahtz @jeremycoleman @mshlcurrie @alanshoebridge @josieelias @RosenfeldSamara @RRobertseHealth @lenisocial @TheKingofData @blueskybutton to name a few. #HITsm

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John Lynn @techguya day ago
I've got a slight bias to @HITMarketingPR and @EXPOdotHealth Beyond that, #HIMSS19 is always fun. Can't wait for #HIMSS20 #HLTH2019 was better than expected. #MGMA19 was the best it's ever been. #SHSMD19 was a lot of fun with @LithoLarry as my wingman. #HITsm #HITMC

Boston Software Systems @Bossofta day ago
T5: Well....it's #HIMSS2020 time, and having been an #SME for 5 years, it was definitely the most fun, and the most people. Looking forward to attending #HITMC, I hear they have a great time, and it's a smaller venue, with much more 1:1. HIMSS always sends u home sick  #HITsm


Was anything missing?

If anything is missing from the conversation, it was your voice!

Feel free to add value as this conversation will be ongoing until the next Tweetchat.

But if this conversation was in your wheelhouse and you were not part of the conversation, let’s chat as opportunities are passing you by, and there are likely other industry conversations you are missing.

Was this useful? Did I miss something? If so, leave a comment, and I will try to work it into an upcoming post.

 

If any of this was helpful, let's stay in touch 

Reputation Management December 2019 #HITMC Tweetchat

Healthcare Reputation Management

Healthcare Reputation Management

Tweetchats, a way to get clients

As a digital native, I chose social media as my marketing tool of choice.

In fact, when I started my business, my first clients found me on Twitter and related Tweetchats.

A bit of life happened, business ADD and I have not been part of these online conversations, even though they have been productive in the past, resulting in a Las Vegas speaking engagement.

Yet just this month, I went back to what worked, and guess what?

I now have calls with TWO Chief Medical Officers who wish to work with me!

Here is a recent Tweetchat on the topic of online reputation management.

The conversation was hosted by industry influencers who are thought leaders in healthcare and attracted like minded participants.

Here is info on how to join a Tweetchat

After reviewing the above, click on the images below to see responses, and then join the conversation :)







Was your voice missing?

If anything is missing from the conversation, it was your voice!

Feel free to add value as this conversation will be ongoing until the next Tweetchat.

But if this conversation was in your wheelhouse and you were not part of the conversation, let’s chat as opportunities are passing you by, and there are likely other industry conversations you are missing.

Was this useful? Did I miss something? If so, leave a comment, and I will try to work it into an upcoming post.

 

If any of this was helpful, let's stay in touch 

The Business of The CNA Instructor's Secret Cocktail

Summary:

On this episode of we have our FIRST return guest!

Victoria went from having a brick and mortar CNA school to leveraging her expertise into an online business where she consults with professionals who want to open up a CNA school.

Victoria Randle Is a Family Nurse Practitioner by trade, She started a business called the CNA instructor Consultants, also known as the Secret Cocktail. And helped individuals and organizations alike, start a nurse aide training programs in all 50 States.  She left her six-figure paying job, she wants to start touching lives and helping people and introducing them to the world of health care. 


"We had a heart to educate. We have a heart to help. " 

- Victoria Randle

Topics Covered:

1:55 -   Victoria Introduces herself, as a Family Nurse practitioner, and introduce her business.

2:42-  Sharing her down points when she started her business.

5:19 - Explains why she left her six-figure job, why did she choose to touch lives, helped people and introduced them to the world of Health Care.

7: 35 - Shares the patterns among winners, among people who seem to do very well with her program.

Main Takeaways and Quotes:

“I help nurses become entrepreneurs and I help them educate, you know, individuals to go out and then help others who need assistance.” 

- Victoria Randle


“Like somewhere along the way they end up losing that passion and losing that desire, It's like just remembering their why and having that passion and remembering why they have that passion.”  - Victoria Randle

“Sometimes, you know, I may come in contact with clients, like I said, who just, they have the drive but they're losing it. And me constantly like pouring into that and try and say to reignite that, but not always achieving. So that can sometimes be a challenge within itself because you have to learn when to let go”  - Victoria Randle

You know, if you want to skip the trial and error and skip the figuring it out stage, you know, they should definitely look into your program if they feel as though their time is more valuable.  

- Amelia

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Connect with Victoria Randle:

 

To connect with Amelia:

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The Business of Accounting with Arnesha Bobo

Why you have to check out today’s podcast:

  • Discover how Arnesha helped small business owners understand their financial statements and any tax implications

  • The importance of having an accounting system in place for every business

  • The significance of building relationships and partnerships

Summary

Arnesha Bobo is the founder and CEO of Bausy Books Consulting that helps small business CEO transform their money habits and help them gain visibility on their business finances using a financial management system. 

In this episode, Arnesha will take us into a different perspective in understanding business finance.  She will not only educate us with the different accounting activities but will also provide meaningful insights on how visibility in terms of implementing financial infrastructure will help make sound and well-informed choices.  She will also tackle topics on how she markets her services, the process of selecting outsourced vendors, and how she partnered with different groups to support her business. Plus, she’ll give tips on what useful tools and systems that will increase efficiency and productivity in your business.

 

'‘Every time you spend or receive money, it affects your bottom line, which affects your possible tax liability or your approval or denial for business learning”.

- Arnesha Bobo

 

Topics Covered: 

 

00:49 – Arnesha gives a brief background of herself

01:12 – Helping people prepare for their retirement is one of the things that her firm specializes

01:57 – How she started with helping business owners with their retirement benefits

04:43 – Arnesha details how she explains the financial statements to her clients to better understand the tax implications

07:13 – How she helps people to be visible with their finances

08:57 – The initial infrastructure that she thinks business owners should have visibility

13:24 – How and where Arnesha promotes her services and get clients

16:47 – How she chose and picked outsourced vendors for her marketing strategies

19:54 – The different partners that are supportive and beneficial to her business

23:42 – Various associations that Arnesha is involved with and where to connect with her

25:30 – Tools or systems that she uses

 Key Takeaways:

“The very first part of the infrastructure is an accounting system. You need a system in place to track all the money that you are spending on receiving. Whether you are contributing money as a business owner, as owner investment or you are spending money to buy business licenses, to buy equipment, to hire your first purchase, your first bulk of inventory, you need an accounting system.” – Arnesha Bobo

 “So that visibility definitely starts with an accounting system. Now the other side of that is the accounting processes because we need to understand and put procedures in place.” – Arnesha Bobo

There's a lot of decision making that has to happen, but you need to work with an accountant to make sure that we are tracking your money.  Because that's going to help us better determine how to create a budget and sales forecast for your future.” – Arnesha Bobo

 “As a CEO, especially when you're first starting, you are wearing multiple hats, but you need to know when to turn to take them on and off.  Do not go into business thinking that you have to do it alone because you don't, you need that extra support.” – Arnesha Bobo

“It's good to have a certain level of knowledge before you outsource.” – Amelia Roberts 

 “There are different types of partnerships you can have, but partner with people who are already having the conversation that you want to have.” – Arnesha Bobo

 “When you are creating partnerships, you are creating relationships. Relationships are everything.” – Arnesha Bobo


Professional Organizations of Arnesha Bobo:

  • Urban League of Atlanta

  • The Entrepreneurship Center (TEC)

  • The Atlanta Black Chambers of Commerce

  • Russell Center for Innovation & Entrepreneurship (RCIE)

 

Systems and Tools Recommended by Arnesha Bobo:

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Connect with Amelia Roberts:

The Business of Taking ACTION with Felicia Kelly!

Topics Discussed:

●      Why money isn’t the root of all evil

●      Finding your “zone of genius”

●      Discovering your ideal client (HINT: It doesn’t involve “niching down”!)

●      Why much of traditional market research just leads to procrastination

●      Using Facebook videos for organic reach

●      How to schedule income-generating activities for your business around your day job

 

Quotes:

●      “There are so many faith-based people with a lack of faith.”

●      “Your family may not support you. Let your aunt be your aunt. Let your sister be your sister. They’re not your audience.”

●      “Action beats idea any day of the week.”

●      “Facebook is not a social media platform. Facebook is a marketing company.”

●      “A lot of times, the word ‘afford’ limits our thinking.”

 

Episode Summary:

            Amelia interviews Felicia Kelly, founder and president of Cyrus Anointing Consulting, a lifestyle development company that provides customized financial education to small businesses. She’s also a speaker, business strategist, and money-management expert, primarily known for her faith-based brand, Coaching Christians to Coin.

            Driven by a desire to be her own boss after having experienced being taken advantage of by her corporate superiors, Felicia went into business for herself. She tried her hand at network marketing. Through the web of connections she built via her distributorship, she created quality relationships with professionals of various industries, to whom she offered valuable financial advice—including increasing one’s credit line or successfully applying for bank loans. Realizing the opportunity in this, Felicia then decided to monetize her advice, which eventually led to the businesses she owns today.

            When asked what keeps her up at night, Felicia questions people’s general lack of faith in taking that big leap. She often hears the refrain, “I’m not ready yet.” She suggests thinking proactively about filling in the blank: “What is it that I’m not ready for?” Felicia also laments the old-school mindset that having money makes one greedy. She offers the paradigm that money is only a means to an end—that it provides comfort and eliminates headaches that wouldn’t be there if one had more money in the bank.

            Felicia recommends finding your “zone of genius”: your biggest, specific, monetizable strength. For her, it is “income strategy”. However, this is just the first step. Once you’ve identified your zone of genius, you must decide whether or not fear will stop you from taking action on that monetizable strength. It’s imperative to act now, because the business world, thanks to the internet, is changing at light speed. What you know from your marketing course in college is outdated. Start your business now, and learn as you go.

Overall, according to Felicia, “action beats idea any day of the week.”

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For Nurses By Nurses with the Founders of Frontier Health and Resources

Summary:

Today on our Podcast we have Joey and Taofiki with Frontier Health Resources, who are focused on bringing the technology surrounding patient care to the 21st century. Both are veteran RNs who have noticed that many nurses have to develop ‘work arounds’ for their bedside workflow, so they began developing products to help.

Joey and Taofiki discuss how having their ‘enough is enough’ moment in patient care led them to take action, which then led to a new product being made that became the basis for their company. They also talk about getting over the challenges of marketing while having no business experience, and how being a nurse making products for other nurses is a huge advantage. The two believe they are able to be both the ‘samurai and the blacksmith’- and talk about why that’s important in their industry.

They share how fulfilling it is to be able to utilize the powerful and innovative army of nurses around the country to help develop new products, and how the hundreds of hours put into a product are all worth it when they see a nurse love and use it! 

Topics Discussed in this Podcast:

  • How two nurses that didn’t know each other started a company thanks to a a smartwatch.

  • Mesh panties and others things that need to stay in the 20th century 

  • Trusting others and sharing ideas to get further faster

  • Identifying the needs of your best buyer

  • The power of collaborations and leveraging your network 

  • How nurses can stay up to date with advances in healthcare 

  • Leveraging the nursing industry in Nurse Entrepreneurship

Joey(L), Taofiki (R)

Joey(L), Taofiki (R)

Get in Touch with the Guests :


Website Frontier Health Resources


Email: Us@frontierhealthresources.com


LinkedIn: 

Taofiki Gafar-Schaner:

Joey Ferry


 

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The Business of Content Writing with Nurse Portia Wofford

Summary

Today I am joined by Portia. Portia is a nurse, experience writer, an influence and entrepreneur. She has a talent for developing programs and launched a boutique consulting firm. Portia has also written for various popular outlets including nurse.org. She is known for her interesting and diverse network. 

Portia initially decided to start her business when she was working as a home health nurse. A lot of her patients couldn’t read or write very well. She was teaching them different skills and tools to be able to take care of themselves. Portia came up with a way her patients could understand her material. A friend of hers would draw graphics for her to give to her clients. She found it to really be helping. She had the lowest rehospitalization rate in the agency. It started as a blog and grew from there. 

Learn more about Portia, how she got to where she is today, where her passion lies and the business she has created. This episode dives into Portia’s process and how she helps people. Portia shares insightful information you won’t want to miss. 

Key Quotes

“I have always been passionate about writing. I’ve loved to write since I was a little girl.”

“Having a business is more than just posting on Instagram or Facebook.”

“You should have engagement with your clients outside of social media.”

In This Episode

  • Portia’s journey into business

  • Giving patients the resources they need

  • Shifts Portia has made

  • Getting paid to write

  • Determining where you can provide value

  • Actionable tips related to business and marketing

  • Onboarding and offboarding processes

  • Best practices for building a business

  • Collaborate up

  • Referral sources

  • Portia’s collaborations

Links & Resources Mentioned

Nurse.org

Medicare

Marie Forleo

Amy Porterfield

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Connect with Portia:

Website

LinkedIn

Facebook


 

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The Business of Trying Something New with Nurse Sarah Wells

In this episode:

Today I am joined by Sarah K Wells. Sarah is a national speaker, nurse, blogger and writer. Her business is called New Thing Nurse. She has spoken at the national, state and local levels at a variety of conferences. Through her work she collaborates and works with nurses all over the world. She currently resides in California. 

Sarah has spent almost 10 years now in the emergency department. She went through a rough patch where she felt stifled and limited in her role. She often wandered if she was best utilizing her time. From this low point in her life, New Thing Nurse was born. New Thing Nurse allows Sarah to help nurses, students and individuals grow their nursing careers.

Learn more about Sarah, how she got to where she is today, the work she does with New Thing Nurse and how she built her business. This is a great and insightful episode with incredible nuggets of knowledge. 

Key Quotes

“The best way to learn doing social media is to get involve with it. Through social media you will connect with a lot of people.”

“To have a successful business ultimately you are going to have to grow that client base because you can’t sell the same products or same services to the same people forever.”

In This Episode

  • How Sarah got started

  • Sarah’s enough is enough point

  • Limitations and frustrations

  • Learning about marketing

  • Utilizing social media

  • Not being afraid to fail

  • Social media etiquette

  • Building best practices

  • What’s next for Sarah


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The Business of Patient Advocacy with Elle

About Our Guest:

Elle Cole, who is a residing in PG County Maryland with her husband and twin daughters, left her corporate job to become a stay-at-home mom when her daughters were only 4 months old.
She holds a B.A. degree in English and History. She is a writer and content creator who is a go-to resource on health, wellness, finances, and parenting. She is a passionate storyteller, blogger, social media manager/consultant, and host of the CleverlyChanging podcast.
Elle has been featured on NPR, ABC 7, BBC World Service Radio, and a guest on several podcasts. She is also a recipient of a Bronze Congressional Award, an avid speaker, and an active community volunteer. In addition to this , she serves as a health advocate for Sickle Cell Anemia and Type 1 Diabetes. She is an ambassador for St. Jude Children’s Research Hospital. And it is her goal to raise awareness about Sickle Cell and help make a global impact to better the quality of life for people living with genetic disorders and autoimmune diseases. You can follow Elle’s journey on Instagram and Facebook at CleverlyChanging.

About this Episode

How can work balance between being a caregiver to a child with sickle cell disease and entrepreneurship?

On this episode, Elle explains what it is like to be a mother, manage special health needs, and still manage a business. Elle is a mom to twin girls. She quit her corporate job when her daughters were four months to be a stay at home mom. She holds bachelor’s degrees in English and History. Besides being a writer and a content creator, Elle is a passionate storyteller, blogger and social media manager.

She is an advocate of sickle cell anemia and an ambassador to St. Jude’s hospital. One of her daughters suffer from sickle cell anemia, and this has allowed Elle to do extensive research on the disease, and you can be assured she has a load of information on the condition. She has made appearances on several podcasts.

Her business journey

Elle started her business nine years ago when her daughters were two years old. Since her husband had been into entrepreneurship. It wasn’t tough for Elle to join the wagon. With motivation from her husband and friend, she started blogging. 

 In the initial stages, she blogged about parenting twins and sickle cell anemia. Currently, she writes on a wide range of topics. 

What breaks her heart?

The fact that sickle cell disease is unpredictable weighs Elle down. One minute the baby can be okay, and the other the baby is unwell. Thanks to the growth of social media, sharing has become easy.

Her advice on entrepreneurship

  • Be determined.

  • Find your strengths.

  • Test the waters.

  • Identify your skills.

  • Learn how to prioritize.

  • Be creative and flexible.

Elle’s big picture

  • Going to sickle cell conferences.

  • Publishing a book about sickle cell disease.

  • Create a financial planner for parents with children with medical needs.

Best advice

  • Get a support system. Use all the help you can get.

  • Be a good time manager.

Biggest wins

  • Having her daughter well.

  • Finding long term clients.

Where does she find clients?

  • LinkedIn.

  • Community meetings.

  • Networking events.

Biggest desire

Elle hopes that her book will find its way to all hospitals around the world.


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Connect with Elle:

Website Clever changing

Facebook

Instagram


 

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The Business of Financial Independence with Nurse Naseema

If you are an experienced professional, there are lots of reasons to need a little extra financial breathing room. You may have loved ones who need additional resources. Or maybe a private school is a better fit for special learning needs. There may be important causes that you care about and you would like to support them with large gifts. All of these ways to help people require us to have financial resources.

In this episode, we hear from someone who learned about the Financial Independence Retire Early Movement ( F.I.R.E) and took steps to reclaim her financial freedom and she is now teaching others how to join her on this path towards F.I.R.E. !

Below are highlights of the key points from our conversation. Because the notes are only a summarized version of the interview, I highly recommend that you listen to the above audio , which includes details that are not on this post. 

For more information on the people and ideas in the episode, see the links at the bottom of this post.


00:22 Today we have with us Naseema. She is the founder of Financially Intentional and I'm so glad that she's here with us today. I've been watching her from afar for years and she's done amazing things and she is really about breaking the cycle of living paycheck to paycheck. And a lot of my audience members are nurses and we can definitely identify with that. Along with that she shares her lessons and along her path to help others become financially independent and realize the freedoms associated with that.

01:21 Naseema shares that she is a labor and delivery nurse by trade. Yet some years ago she knew that she wasn't where she wanted to be financially. Despite looking like she had it all together, deep down she knew that there was more for her and she could do better with her finances. Eventually Naseema went on to pay off $1 million in debt off , a good amount of that was student loans.

01:55 She shares her story so that others can know about the path to financial independence and that they can do it too can achieve this freedom relatively easily.

02:56 While Naseema had always made a really good income, but she just wasn't intentional about where her money was going. It is never too early to take control of your income, if you can't take control of your finances from where you're at right now, it doesn't matter how much money you have, you'll never be able to build well because your mindset hasn't changed to where you are in control of your finances.

05:14 When is comes to starting her business, Naseema shares that what excites her is the ability to create better opportunities for her daughters as well as impact other generations.

06:09 Naseema then looked to see if her friends would want to know how she was able to pay off her debt and that was how financially intentional was born.

09:47 Some of the tips she shares are how she used zero based budgeting, then that moved on the helping people hands on, yet she is just one person, so last year she created a group coaching program that is now a monthly membership program where she can help people walk on their path to financial independence.

10:52 Naseema shares that she did not wake up knowing how to do all of this. What she did was invested in coaching and programs to help her learn how to do one on one coaching, then learn how to build a group coaching models and membership models and so on and so forth. Nothing happened overnight her learning about building a business took time as well as courage to take action.

15:33 Thoughts on the limitless lifestyle concept and refusing to be boxed in to roles that do not fit.

16:38 Overall mission is to help increase wealth in our communities and allow this to impact changes that are needed.

17:52 While money is not everything, financial resources independent of a day job, gives you more options and how you can help people and gives you the opportunity to be there for your loved ones who need you without worrying about getting permission form an employer. Also it can give us the freedom to leave abusive work situations.

Naseema shares that still work her nursing job and that will not change anytime soon.

21:33 While Naseema has had many successes , these do not come without a lot of costs. When it comes to having a business, there is time investment, there's capital investment.

22:32 With sharing her story, many have been positively impacted people and she has been featured on several podcasts and multiple platforms. This exposure has forced these accelerated collisions with people who she looks up to to specifically women who are influencers in their own right who have, million and billion dollar companies.

24:20 It is key to take away that Naseema put HERSELF out there. She did not wait for permission. She didn't wait for someone to go and build a stage, build a platform, then look around, search around, look for her and invite her, she was intention and proactive about getting the word out about what she was learning. She created her own lane.

25:19 Naseema shares about how she got to be a guest on her favorite podcast, His and Her money, even before she felt like she "arrived" or had a story to share.


27:34 Naseema cautions new business owners against the idea that we can serve everyone as this will quickly lead to burnout.Instead she recommends to a deep dive to find the ideal client with which you can have maximum impact vs diluting your efforts by trying to serve everyone. Additionally clients who are not a good fit, may not appreciate your efforts. In short, you can't be everything to all people.

29:44 Speaking of niching down, Naseema is starting a podcast called nurses on fire, which is four people are for nurses who are aspiring to be on the path of financial independence, are people who are on the combat path to financial independence, are people just nurses in general that didn't even know that it was possible to be financially independent( By the time this is live, the podcast as launched!)

30:41 There are nurses are in their 50s who are experiencing sudden layoffs and unit restructuring and are now struggling to find work that will pay them based on their wealth of experience.

31:38 The world of healthcare is changing and we're trying to shift models and a lot of the traditional roles and nurses have been serving are no longer that they've kind of been phased out. Naseema has seen a lot of people being reclassified or their department's just shutting down. A lot of those nurses haven't saved financially for that and can't recoup those incomes that they had because they don't necessarily have the transferable skills to be able to work in other areas.

33:00Naseema would like to support nurses is addressing these challenges and is offering resources on her website: www.financiallyintentional.com, Instagram and her vibrant Facebook community called financially intentional, along with her podcast


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The Business of Growing a Business with Lori Johnston

If you are an experienced professional, there are lots of ways to use and repackage your expertise. Yet one thing we typically did not learn about in school is sales and marketing. Two key items that are needed for a business that allows you resources to care for your needs as well has have abundant resources to help other people and donate to causes that are important to you.

In this episode, we hear from someone who is experienced with helping businesses to grow, and Lori even shares her own story as a case study of what to do when you have to start building an audience from scratch!

 Below are only the key highlights from our conversation.

Because the notes are only a summarized version of the interview, I highly recommend that you listen to the audio above, which includes details that are not on this post. 

For more information on the people and ideas in the episode, see the links at the bottom of this post.

00:17 Welcome to another episode! We are continuing to talk about how life and business intersect.As an expert, I work with professionals who are under-recognized. Lots of us are in healthcare field we didn't learn about lots of things when we were in school, life happens and now here we find ourselves in business and oh my goodness, there's so many things to learn. So I want to start to bring more professionals experts, subject matter experts in different fields so you can start to see resources that are our there for you to help with your success.

01:00 Today we have Lori and I will introduce her:

01:00 Lori Johnston is the President and founder of Allied Exchange, a consulting and professional services agency, specializing in Sales Performance and Process Transformation. She helps businesses struggling with changes that are needed to activate sustainable and accelerated growth. Throughout her professional sales career, with over 20 years of experience, she has been enabling the growth of successful teams and organizations. Her goal is to share her extensive knowledge and expertise with small businesses that are in search of fresh ideas and new perspectives to achieve their growth goals. Lori is a member of the Project Management Institute (PMI) and Women in Technology (WITI). She is an ‘Innovative Member’ of the International Association of Women (IAW), Group ‘President’ of The Leaders Club of the Inland Empire, and the ‘Greater Los Angeles Chapter President’ for The National Association of Women Sales Professionals (NAWSP).

02:29 How Lori accidentally ended up in sales. She loved technology, she loved helping clients, she loved finding new ways of doing things.It turns out that these were the two most important things that took her from being account executive to becoming management director, president of sales. After a lay off, she has been able to helping other people to learn how to earn more money and grow their revenue.

03:57 While she worked with various sizes of companies, she wanted to help small business in particular, because the small business owners often get lost in all of the minutiae, if you will. There is so much marketing noise and advice out there, online information and books and seminars and things like that. But often this information is always geared for mid and large size companies.

06:53 Lori shares how she helps small business owners grow their income by helping them figure out the sales process and keep up with the interested clients in their life by using a customer relationship management system.


12:06 Yeah, and that market research piece is huge. Yes. I mean personally, you know, people say, well what platform should you start with? And we could have a whole conversation about that. But sometimes when I, when someone asked me that, I said, you'll know that after you speak to a hundred of your potential best buyers, okay, let's just start crabbing. Curiosity, conversations, aim for a hundred [inaudible] for 50 and whatever keeps coming up when you ask them that question. Go for that one. And something else that you brought up that I wanted to talk a little bit more about. You talked about, oh, marketing is a science, right? We just say very much so. And so for those of us in health care, we know that no doctor in their right mind, well one automatically prescribed something without doing research and assessment one, pay attention to that. If somebody promising you that this cure would work 100% of the time, that's a quack, right?

12:57 We then talk about how marketing is a science as well. Related, be prepared to test , do not be disappointed with the first test, the first recommendation, or when the first prescription doesn't work. Just like any prescription, you need to have a goal on the outset of what you're trying to get to. Like what does healthy look like for you? What's your best level of wellness ideal, what's that target for your business? And you do an intervention and then you see how it works and if it, and then you take your lessons and then you move on from there.

14:49 Lori shares about the benefits of having accountability partner, they collaborate on their ideas, what's working, what's not working, trying new things. They talk about wins, they talk about maybe something that didn't come through.

17:04 Alongside social media, Lori also commits to going to multiple networking events in a given month and gets involved with local communities on a regular basis. Form doing this, she has built up the relationships and builds up the trust and gaining trust comes out through various conversations on what they're struggling with and vice versa, what I may be struggling with, key also following up. Lori share about specific marketing activities that she has used to nurture possible clients along their buying journey.


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Connect with Lori:

Email lori.johnston(at)alliedexch(dot)com

Website:

https://allied.exchange

LinkedIn

https://www.linkedin.com/in/lorijohnston/

Facebook

https://www.facebook.com/alliedexchange

 

To connect with Amelia:

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The Business of Medical Professional Education with Nurse Julie Tupler

If you are an experienced professional, there are lots of ways to use and repackage your expertise. In this episode, we hear from someone who noticed a problem and created an entire educational system to support others in better caring for people with a specific challenge.  

Below are highlights of the key points from our conversation. Because the notes are only a summarized version of the interview, I highly recommend that you listen to the audio above, which includes details that are not on this post. 

For more information on the people and ideas in the episode, see the links at the bottom of this post.

0:22: With these conversations we talk about how life and business intersect, with the goal of sharing best practices.  Nurses were amazing, we have wonderful ideas. We see problems along with their solutions. BUT we just did not go to school for business or marketing! So here I introduce people who have started their business and share best practices from them so that we can benefit and look for patterns on best practices, and do more of what works! Let’s introduce Julie:

1:11 Julie Tupler is a Registered Nurse, Childbirth Educator and Certified Personal Trainer. She is the creator of the Tupler Technique, a research and evidence based program for the treatment of diastasis recti for women, men and children. She is the author of three best selling books called Maternal Fitness, Lose Your Mummy Tummy and Together Tummy. She has produced 5 Videos, developed the Diastasis Rehab Splint, Together Tape, Corrective Connective Tissue Cream and the Diastometer and the Ongoing Online Support Program. the program is translated into 6 different languages ( Spanish, Portuguese, Italian, Danish, German and Czech.  She has been training medical and fitness professionals since 2009. She speaks at medical and fitness conferences all over the world and has written articles in many medical and fitness journals.  

2:02 Julie developed professional training program for medical and fitness professionals, she is speaking at the Nurses in Business Conference in Las Vegas in September around September 27.

3:00: Julie did not like to have to punch a time clock at work. Alongside that, sometimes as nurses we do not even get needed meal and bathroom breaks. Beyond that her role was not bringing her the joy that it used to, so she made a shift.

In addition to her nursing role, she had a side hustle as a personal trainer. Because she 

was a nurse, it was suggested that she teach a prenatal class, this was aligned with her love of labor and delivery. Yet there was not much information out there on how to train women physically  for labor. 

3:49: Wanting to be more familiar with this population, Julie got more education herself on childbirth and then decided to create a program related to the knowledge gap she noticed. After Julie became a childbirth educator she realized that childbirth education comes at the end of the pregnancy and only prepares the mother’s mind and one  wouldn't run a race with just mindset training! So she started a maternal fitness business because among other things, she wanted to prepare women for the marathon of labor with a focus on teaching women how to push and support diastasis recti to prevent a C section.

5:47: In 2009 Julie chose to reinvent herself because when she noticed the market getting crowded with others who were doing similar things. Yet Julie saw that nobody was dealing with the condition of diastasis recti, so she made that her unique area of focus.  

6:58: Julie now trains health professionals all over the world and her work has been translated into many languages. She gets the word out about what she does by speaking at various conferences and offering continuing education training to various medical professional associations. She has a goal of getting her program into both medical and fitness facilities.

10:52: Julie is passionate about being awareness of treatment of diastasis recti for women, men and children. Because of this passion, she speaks at different conferences and webinars for professionals. She would like to see people getting checked for diastasis on a routine basis. When this is not checked and treated, there can be back and hip pain and a variety of GI issues including a higher risk of c-section.  

12:20:Julie shared gems related to her marketing efforts including email marketing, local speaking, having an elevator pitch and more.


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